Csr Activities of Hul

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VIRAJ TAMHANE
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HINDUSTAN UNILEVER LIMITED
Meeting Everyday Needs of People Everywhere
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CORPORATE SOCIAL RESPONSIBILITY (CSR)
Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live". HUL's CSR philosophy is embedded in its commitment to all stakeholders -- consumers, employees, the environment and the society that the organization
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HUL's vision for Project Shakti is to scale it up across the country, covering 100,000 villages and touching the lives of 100 million rural consumers by 2005.

LIFEBUOY SWASTHYA CHETANA - Health & Hygiene Education
Lifebuoy Swasthya Chetana is the single largest rural health and hygiene educational programme ever undertaken in India. Its objective is to educate people about basic hygienic habits. It has been developed around the insight that people mistakenly believe “visible clean is safe clean”. The programme establishes the existence of “invisible germs” and the associated risk of infection. In India this is important, because diarrhea, caused by invisible germs, is the second largest cause of death among children below the age of 5. The project will help reduce incidence of such diseases, by raising awareness of preventive hygienic practices.
The campaign has been divided into various phases. In the initial phase, a Health Development Facilitator (HDF) and an assistant initiates contact and interacts with students and influencers of the community, like village community representatives, medical practitioners, school teachers etc. A number of tools like a pictorial story in a flip chart format, a "Glo-germ demonstration", and a quiz with attractive prizes to reinforce the message are used. The "Glo-Germ demonstration" is a unique tool to make unseen germs visible and
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