drawbacks? Key features of Shakti: Axiomatic truly , ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities, especially in FMCG sectors, are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit, HUL was all afoot to launch something new to be used as the springboard to jump to
many other products used every day. Hindustan Unilever Limited (HUL) value proposition as follows: “Targeting any person who is willing to pay a higher than ordinary transportation and search cost in order to buy quality goods to the lowest price”. This is India's largest FMCG sector company which provides all type of household products. It has Home & Personal Care products. It also has food and Water Purifier available with it. HUL provides customer friendly products with low cost without compromising
market it had took many steps for the benefit of people and society like rural and women’s empowerment, rehabilitation and natural environment protection, livelihood generation and preservation.Italso took step for corporate social responsibility (CSR), sustainable living plan, changesoilremediation process. The main research of this report is to find out detail of this controversy and steps that have been taken by this company to recover its reputation. From this report I came to know that corporate
towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth, the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose, there is much talk about Corporate Social Responsibility (CSR) today. As Indian apparel/fashion and retail
Introduction Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics
Case Study :: Fair & Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s, when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time, the market was dominated by the cold cream manufacturers, such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this, the 'fairness ' aspect of creams was not directly mentioned, though some products did advertise that they
a better place", therefore booking profits for yourself in such a manner that is socially, environmentally and ethically acceptable thereby leading to an overall positive impact on society. 10 CSR PRACTICES TO BE FOLLOWED BY FMCG SECTOR CSR IN INDIA The concept of Corporate Social Responsibility (CSR) is not new in India. It emerged from the ‘Vedic period” when history was not recorded in India. In that
Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
adopted to study various initiatives taken by selected IT companies of India to build strong Employer Brand among the people. Only three companies TCS, Infosys, and Wipro was taken under study and it was found that for last five years the trend of CSR activities has increased to build the Brand and to stand out from other competitors in the
EXCUTIVE SUMMARY EXCUTIVE OUTLINE Shopper is that the king of any commercial activity. It’s important for any promoting person to understand however the patron perceives various things and the way he behaves consequently. Therefore marketing research is impact for the success of any promoting effort. Thus an effort is formed within the gift chapter to review the behavior and perception of shopper. 1st of all perception is that the outlined because the method of receiving, selecting, organizing