Csr And How It Affects The Bottom Line

1388 WordsAug 15, 20156 Pages
Sustainability is vital for business, now more prevalent than ever before. With the growing global concerns over the environment, taking effective and necessary steps in implementing CSR will prove beneficial, protecting the environment while driving profits. Consumer awareness is the new growing trend, shoppers want a better, new and improved product, information about where these products were manufactured and how production effects the environment and the economic status of their community. We cannot continue to mass produce without regard to our social responsibility. In this paper, I will show why there is a need for CSR and how this affects the bottom line. INTRODUCTION CSR is everyone’s business. Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society, Liz Maw, CEO of nonprofit organization Net Impact, noted that CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society (Fallon). Advanced technology has enabled society to become better consumers, giving us the resources required to research how products purchased are effecting the environment, economy, communities, and where these products are produced and how they are distributed. Why Corporate sustainability? Corporations are the fundamental cells of modern economic life and their phenomenal success in transforming
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