Csr Assignment - Starbucks

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

Starbucks has reinvented itself numerous times over the past 40 years and continues to experience substantial growth and contractions. They started as a small company, with its first location in Seattle’s historic Pike Place Market in 1971, and today, “there are more than 21,000 stores in 66 countries.” They have grown from not only selling coffee, but also offer a wide selection of teas, specialty drinks, pastries and an assortment of sandwiches for breakfast, lunch or dinner. They have also diversified their product offerings to include a wider variety of coffee beans, drink ware, and equipment to make coffee or tea at home.

Starbucks is one of the largest known coffee distributors within the United States. Their mission statement is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Their objective is to be one of the most well known and respected brands around the world. With 21,366 stores around the world, operating in 65 countries, they are a major company that has influence on the economy in the United States and around the world (Starbucks 2015).

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks’s has been able to surpass its rivals and continue being one of the premier roaster and retailers of specialty coffee in the world since its inception in 1985. Such an accomplishment has been sustainable due to a concrete company strategy. When Starbucks’s first debuted back in 1985 it was the first coffee shop to bring specialty coffees to the mass market in the United States. Along with only purchasing and roasting top quality coffee beans they designed their strategy in a way which gave the customer the ability to customize their drinks to meet each person’s individual preference. They also included free Wi-Fi in all of their stores, which in turn increased an already competitive advantage even more by not only offering customers

  Starbucks Coffee Company (Starbucks) has retained our consulting firm to advise them about current issues affecting their ability to optimize operations in today’s economy or changes needed to enhance operations management. This prospectus will identify those current issues related to operations management that are currently a challenge for Starbucks. For a company to remain competitive in today’s marketplace, a company’s management needs to provide high quality affordable products. Management needs to be able to differentiate among the various products. It is the

Starbucks has many stakeholders who are interested in the business’ success and failure, as they can be positively or negatively affected by the business. One of Starbucks’ main stakeholders is its consumers, this because consumers are the company's most influential stakeholder group and that Starbucks should listen to, to make the business successful. There are many types of consumers, therefore Starbucks should be aware of this and meet their consumer's needs and desires. Starbucks welcomes all type of people to their stores this is shown through Starbucks’ values which is to “create a culture of warmth and belonging, where everyone is welcome”. This emphasises that Starbucks knows that their consumers are an essential part of their business and believe it is important to please their consumers as they can have an influence on Starbuck’s activities. For that reason, Starbucks welcomes anyone to their business and makes them feel comfortable and also part of the business. Furthermore, if Starbucks didn’t have consumers the business wouldn’t survive, as they would have no-one to sell their products to. This means that it is important that Starbucks listens to their consumers but primarily pleases them with reasonable prices, a wide product range, and also easy access. However, there could be a conflict between consumers and Starbucks if the consumers are not satisfied with the product or services they have received which may lead to the failure of the business.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks is known as the dominant specialty-coffee brand in North America. Beginning in 1987 when Howard Schultz, Starbucks chairman, president and chief executive officer, purchased the single-location coffee-house from the original founders, Gerald Baldwin, Gordon Bowker, and Ziev Siegl, he had a vision to create “a place for conversation and a sense of community. A third place between work and home” (Starbucks, 2015). Starbucks created and continues to offer this “third place” through exceptional customer service and inviting environments that provide an experience that becomes part of the customer’s daily life. In 1992 the company completed its initial public offering and by 2002 Starbucks had rapidly expanded from a local Seattle company to an international corporation with 5,886 retail stores on four continents posting its highest net earnings in its history despite the economic downturn during the 1990s.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Starbucks Coffee is very popular all over the world as it the number 1 brand coffeehouse chain. It is known based on their brand and quality .Therefore strong brand image can be categorized under one of the strength of Starbucks (Lombardo,2015). In addition to that, the firm has a large global network of suppliers. Starbucks operates in about 20000 coffeehouses in about 60 countries which make Starbucks the largest coffeehouse chain in the world (Jurevicius,2013). The Coffeehouse also has good employee management compare to its competitors because it offers high salary and benefits to its employees. The experience Starbucks provide to its customers is incomparable with its competitors. This is because the experience the Starbucks gives to its customers with friendly staff, best music, warm atmosphere together with the coffee that results in first class of customer service (Jurevicius, 2013).

Starbucks Company story began in 1971 with a single store in Seattle 's pike Place Market. Starbucks named after mate in Herman Melville 's Moby Dick and their logo is also by the sea, featuring a twin-tailed siren from Greek mythology. Their mission is to inspire and nature the human spirit - one person, one cup and more neighbourhood. Now Starbucks Corporation is the largest coffee house company in the world, with over 17000 stores in more than fifty countries, which they serve 50 million customers every week. That 's why i choose Starbucks because first i love their coffee and second i was curious to learn, see and examine how can this company can be sustainably with 17000 stores all over the world.

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks is one of the largest coffeehouse companies in the world, with over 20,000 stores in more than 64 countries. The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three partners who met while they were students at the University of San Francisco. Currently, Starbucks is relying on retail expansion, product innovation, and service innovation to achieve a long-term goal, which is to create a chain of coffeehouses that would become America’s “Third Place”.