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Csr Based On Their Own Corporate Culture And Stakeholder Needs

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As it stands today, corporate social responsibility (CSR) does not have a universal definition. It can be interpreted and applied in a number of different ways. Regardless of how it is defined, many companies and organizations are incorporating CSR into their business practices and goals, while strategies and motives may vary from organization to organization. I think it is important for companies to define CSR based on their own corporate culture and stakeholder needs. While this variability will inevitably exist, I propose that CSR can generally be defined as voluntary practices through which corporations, businesses and organizations utilize their own resources and power to benefit society, the community, the environment, social causes …show more content…

These three strategic components can lead to successful CSR practices that improve the company’s image and profits, satisfy its stakeholders, and make a positive difference with regards to its social or environmental concerns. While the definition of CSR varies within the literature, I suggest that a customized CSR process that incorporates CSR fit, stakeholder engagement and strategic communications will lead to successful CSR practices. Discussion & Analysis CSR Fit CSR should reflect individual corporations’ values and goals, and therefore CSR fit is an important factor in a company’s socially responsible choices. From the consumers’ perspective, CSR must “fit” with the company’s culture and purpose. Coombs and Holladay (2012) indicate that fit exists “when the CSR effort is consistent with what the business does” (p. 42). To be a good fit, CSR should evolve organically from a business’s goals, its products or even from its impact on society or the environment. A CSR initiative that is specifically born from a business’s mission or goals will have the greatest compatibility or fit. For example, a company that offers paper products and goods made from recycled materials can naturally incorporate CSR strategies that emphasize recycling and sustainable practices. This scenario is considered a good fit in the eyes of stakeholders because there is no disconnect between the business values and its CSR values, resulting in a higher level of

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