Csr: Creating Shared Value

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It is a central tenet of advocates of the concept of corporate social responsibility (CSR) that corporations receive a social sanction from society that requires that they, in return, contribute to the growth and development of that society. There is little argument as to the existence of this sanction but considerable debate as to whether it requires more of the corporation than the obvious: enhancing the society by creating and delivering products and services consumers want, providing employment and career opportunities for employees, developing markets for suppliers, and paying taxes to governments and returns to shareholders and other claimants on the rents generated by the corporation. For those with a narrow conception…show more content…
L’Oreal’s purchase of the Body Shop, which was suffering financially at the time and was considered by some as potentially not financially viable, created a corporate schizophrenia that attracted groups that now argue that we should boycott the Body Shop because of who its owners are. However, as a stand-alone entity it is possible that the Body Shop’s days were numbered.
Is society not better off with a schizophrenic
L’Oreal rather than no Body Shop at all?
This definitional malleability would not be an issue if it did not spill over into the scientific investigation of corporate practices of importance to the readers of this journal. For example, a cursory examination of the domain statement of the AOM Social Issues in Management Division shows the difficulty of specifying what we are attempting to address when we are talking about a corporation’s responsibility to society1:
The domain of the [Social Issues in Management Division] includes: the Social Environment (which includes topics such as corporate social responsibility, corporate philanthropy, stakeholder management, and corporate social performance); the Ethical Environment (which includes topics such as corporate codes of ethics, corporate crime, individual ethical behavior, the influence of the organization on ethical conduct, ethical implications of technology, and the assessment of personal values and
corporate
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