Csr Strategy Analysis Of Coca Cola Company

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Name: Professor’s Name: Course: Date: CSR Strategy Analysis of Coca-Cola Company Introduction Corporate Social Responsibility (CSR) is any activity or project undertaken by a company that positively affects customers, environment, and economy. Any business needs to ensure that the community it serves feels appreciated and that it minds their wellbeing. A company acknowledges the importance of CSR through operations that involve and benefit their surrounding communities. People develop feelings of attachment and loyalty to brands that give back to them through various initiatives that they need. Over time, CSR has become an important aspect for businesses both locally and internationally. Though not all companies engage in CSR, some companies such as Coca-Cola use strategies that have not only captured the attention of customers but made the company a household CSR brand regarded as one of the most caring corporations in society. Company Profile Coca-Cola is an American-based multinational corporation that manufactures, markets, and retails syrups and non-alcoholic beverages. Coca-Cola produces over 3,500 products such as Fanta, Coke, Sprite, Dasani, and Minute Maid among others (Coca Cola 2). The company’s number of employees was 129, 200 employees on 2015 (Coca Cola 12). Coca Cola’s 2015 revenue was $11 billion U.S. dollars for the first quarter (Coca Cola 12). The brand value in the same year was at 78.42 billion U.S. dollars (The Statistics Portal). According to
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