Csr Strategy Analysis Of Coca Cola Company

Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can range from donating money to non-profits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, non-profits, and employees alike.

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite. The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is manufacturing by nearly 900 plants to worldwide markets. In strengthening operations through an integrated supply chain, the company make alliances with the Walt Disney and the McDonalds. In 2012, the key performance are highlighted by increasing

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (2). CSR may also be referred to as "corporate citizenship" and can involve incurring short-term cost that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change(1).

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

  Corporate social responsibility is a common topic in the world. CSR is a business method that promotes sustainable development by providing economic, social and environmental benefits to all stakeholders.  ⑵（ Andriof

Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility (CSR) is the ethical behaviour of a company towards society it operates in. It is a commitment to the concern to the society’s sustainability & development.

Corporate social responsibility (CSR) is a term used to describe a company’s efforts to improve society in a certain way. These efforts range from donating money to an organization such as a nonprofit organization, to implementing environmentally friendly policies in the workplace. This idea is not required for companies; instead it is something that companies do to improve their communities. The way companies practice CSR is different from company to company, and some companies may not even practice it at all.

Even though customers are a major key to success of any business, limiting CSR practices to an external group of stakeholder is insufficient. From the customers’ side, the focus is “on the corporate brand and its societal relationships with external constituencies.” (Lacey, Hensel 316). It is undeniable that implementation of CSR can attract the customers and lead them to be a significant are source of a financial gain. That is because CSR changes the way consumers behave in the market and alter their beliefs toward the company standards.” (Lacey, Hensel 316). Nevertheless, extensive focus on the social gains may cause the business to suffer financially. If that happened, the case is considered to be a failure of executing CSR. Again, this is a result of shifting all the business gears to benefit a sole group the stakeholders.

Corporate social responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

Coca-Cola company is the world 's largest soft drink maker. They sell over 1.3 billion every day around the world. Its top five brands in the world are Coca-Cola, Diet Coke, Fanta, and Sprite. The company has world 's most persistent distribution systems, offers around 400 beverage products in more than 200 countries worldwide. Coca-Cola make its products available through network of Company owned or distribution operations or bottling partners, wholesalers and