Ching The Coca-Cola Company I ERCBA211 Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Contents Executive Summary II Introduction 1 1. Stakeholders 2 2. Triple Bottom Line 4 2.1 Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR 8 3.3 Strategic
social responsibility. It identify’s one definition of Corporate Social Responsibility (CSR) based upon academic resources. In addition, corporation that is likely to experience competitive advantages by being socially responsible. Followed by what ways the organisation are socially responsible and discusses the impact of these actions of the two organisations. The first organisation examines Coca Cola Company and the second organisation examines The Body Shop International. Also applying and interpreting
social responsibility (CSR) activities and strategies of a blue chip company, which has business operations in many different parts of the world. According to Schutz (2012, p125), corporate social responsibility has been defined as the proactive initiatives that a company undertakes with the main objective of solving a pre-existing problem, which directly affects the company’s clientele. These problems are usually communal in nature and by providing solutions to them; the company can impact an entire
Coca-Cola CSR Accountability Due to the vastly growing demand for organizational transparency, the formation of sustainability indices has assisted prospective investors by serving as educational tools and allowing them to confidently engage with companies who create a positive social and environmental impact. These indices, such as the Dow Jones Sustainability Index (DJSI), evaluate and measure some of the world’s most profitable companies’ based on criteria such as economic, social, and environmental
Introduction Corporate Social Responsibility (CSR) is a concept that means, when an enterprise generates profits and takes legal obligations to its shareholders and creditors, it should also be socially responsible for other stakeholders, such as employees, customers, community and the environment in which it operates. CSR encourages enterprises not only to pay attention to profits accumulation while operating, but also to make a contribution to consumers, the environment in which it operates as
in which Coca-Cola has managed its brand over time. Has the strategic approach to brand associations taken by the organization worked well for the overall brand strategy? It was 1886, Coca-cola, a great American symbol was invented when John Pemberton, an Atlanta pharmacist, began to put it on sale for five cents a glass (Coca-Cola, 2014a). Nowadays, CocaCola has built up to be one of the world 's most popular brand, with more than 1.6 billion beverage servings sold every day (Coca-Cola, 2014b).
The purpose of the business analysis is to develop an understanding of how PepsiCo, a large multinational company is able to keep its market share and continue to develop its business globally, while having a large and diverse portfolio. In this project different analysis is performed, such as company image, mission and goals, SWOT analysis, financial analysis, market and marketing analysis and potential recommendations. History and background PepsiCo is an American food and beverage that was
Introduction In the beginning the Coca-Cola Company’s first servings were five cents per glass and in the first year sales were averaged at around nine servings per day in Atlanta. Today, daily servings of Coca-Cola Beverages are estimated at around 1.9 billion dollars globally. The company strives to continue to live by their mission of refreshing the world, inspiring moments of optimism and happiness, creating value and making a difference. Their mission guides them to the vision of continually
Responsibility (CSR) has become imperative on business convention nowadays. CSR can be defined as the way that firms manage the business processes to generate a positive influence on society (Baker, 2004). The term CSR was appeared in the 1950s, but until 1989, Ben and Jerry’s was the first company which truly publish a social responsibility report (Coles, 2012). In recent years, numerous organizations evaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently
The section of the report analyzes the internal as well as external factors Traits Description Strengths 1. Coca-Cola is the number one beverages brand in terms of reach and sales 2. Popular subsidiary brands like Fanta, Kinley, Limca, Maaza, Minute Maid, etc. 3. Coca-Cola has global reach with presence in over 200 countries offering more than 500 brands 4. Coca-Cola has employee strength of around 1,50,000 people globally 5. Strong and efficient supply chain network, ensuring that all the products