Csr Strategy for Eicher Motors

However, the concept of rural markets, in India, is still evolving and possesses like any other sector its own set of opportunities and challenges. The primary objective of this study will be understanding

Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company's social responsibility? What role does sustainability play?

* If the activities are communicated the company can differentiate itself as a leading player that cares about the health of the customers and also of the society in which it operates.

The business world can define strategic philanthropy as the unique and most effective method for combining company’s marketing goals that are proposing to increase the welfare of society. It is a tool where company combines marketing goal with social responsibility. The strategic philanthropy influences the brand loyalty because it tries to maximize its profit by considering the well-being of the human being. For instance, Target company spends some percentage of their revenue for social well-being and still charge the fair price of their product. Moreover, Target donates a certain percentage of total revenue for education.

on agriculture, stresses on food self-sufficiency and employment to the rural people as the top priorities. Nevertheless, this food self-sufficiency is under strong constraints and handicaps, particularly from the massive rural population growth which consequently leading to illiteracy, ignorance, and backwardness. Besides, alarming also leading to land under cultivation is not only diminishing but also gets further fragmented, ecology degraded, infrastructural facilities do not match with the growth of rural population. This problem has been aggravated mainly by demographic pressure which leads to a large number of very small fields of the country and poor infrastructure facilities like water, electricity, transport, educational institutions, communication, health, warehousing etc. Unless these problems are strategically attended and pragmatic efforts are initiated, India, can’t flourish its rural areas and communities. Keeping these in view, the present paper tries to identify the impediments in implementing rural development programmes and pragmatic efforts to overcome them for ensuring equitable and sustainable development in rural

Enterprise Holdings started as a car leasing business in the basement of a St. Louis dealership in 1957 with Jack Taylor as its founder. Enterprise prides itself on exceeding the customers’ expectations by building relationships one step and promise at a time. Enterprise Holdings task itself in the common mission to be the best transportation service provider in the world. To exceed customer expectation for service, quality, value, to provide employees with a great place to work and to serve the community as a committed corporate citizen. Outlined above Enterprise Holdings mentioned serving its community and this is why this case focuses on Enterprise Holdings CSR (Corporate Social Responsibility).

In order to build a prosperous and sustainable environment respecting the company statements and juridical requirements, Emera show the environmental hazard in their business routine taking in consideration

Providing primary education and health services to women and girls. In addition to that, it also encourages the growth of farmers and rural dwellers by providing needed

Presently, the Act covers 626 districts of the country. Legislation of National Rural Employment Guarantee Act (NREGA) and efforts at its subsequent implementation beginning the financial year 2006-07 mark a sharp departure from the past tradition, as the latter are designed around the basic concept of a rights based approach to development (Datta et al, 2009). Prior to this, India was following the needs based approach. So there was a paradigm shift in the approach to development with the launch of MGNREGA.

B.  Recommend three actions that Company Q could take to improve the company’s attitude toward social responsibility.

Second, find out any major incidents three companies have experienced during FY2013 and explain how they address the incidents.

In business world companies are interested in how to maintain or increase shareholder values and profit. So, in order to give something back to the general public, those companies have to assume their responsibilities by being aware of the effects of their activities in the community and take measures to control them because this can affect the community and the environment by polluting the air, destroying the ecosystem, over using natural resources and so on. CSR is often called corporate citizen which means that companies should be good neighbors of the community not to work against it but collaborate with the citizen or the society in order to increase their welfare, to make a community a better place to live.

Identify the three most important CSR issues that the company faces and explain why each

Corporate Social responsibility (CSR) has been viewed in different ways by different school of thoughts; some see it has a voluntary initiative, while others think it’s a main part of every company’s structure and even an opportunity to improve brand. For this work, we would take the position of the later argument. It is simply giving back to the environment that you gain from. It involves protection of the environment, development of quality of the occupants of the environment and improving their quality of life. Like Barnard (1938), it is analyzing the social, economic, moral, legal and physical aspects of the environment.

The Tata motors is expanding its international footprints established through the exports since 1961. The company’s commercial and the passenger vehicles are already being marketed in the several countries in the Europe, Africa, middle east, south east Asia, south Asia, south America, Australia, cis and Russia. It has the franchise and the joint venture assembly operations in Bangladesh, Ukraine and Senegal. The company’s today has R&D centres in Pune, Jamshedpur, Lucknow, and Dharwad in India and in South Korea, Italy, Spain and the UK. Tata Motors is committed to improving the quality of life of communities by working on four thrust areas - employability, education, health and environment. The activities touch the lives of more than a million citizens. The company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, the company's intervention is in both preventive and curative health care. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in vehicles and operations for constantly enhancing