Csr; Study on Starbucks

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CONTENTS

Chapter 1 Introduction 2
1.1 General introduction 2
1.2 Structure 2 Chapter 2 Literature review 3
2.1 Theories of CSR 3
2.2 Relationship between company and stakeholder 4
2.3 Business benefit from CSR 5
2.4 Current global issue 6 Chapter 3 Research method 7 Chapter 4 Discuss and Analysis 8
4.1 social performances 8
4.2 Environment performance 9 Chapter 5 Benefits for Starbucks 10
5.1 business image 10
5.2 Financial performances 11
5.3 Summary 13 Chapter 6 conclusion 14 Reference: 15 Bibliography: 16

Chapter One Introduction
1.1 General introduction

Nowadays, the business ethics is a critical issue for business organization, especially, multinational companies. International companies not only
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CSR might be seen as a Triple Bottom Line strategy in action (This method will be used by discussion below). Moreover, Archie Carroll produced framework of CSR, which show how social and environmental factors might be graded (in degree of importance) and how managers might respond to such issues.
Figure1: The pyramid of corporate social responsibility

Source: The pyramid of corporate social responsibility (Carroll, 1979) http://smcbball42.wordpress.com/archie-carrol/ The ‘pyramid’ of CSR expresses the four levels of responsibility, which consisted economic, legal, ethical and philanthropic. Carroll’s model was improved by Wartick and Cochran (1985) and came the four different ‘process of corporate responsiveness’ (Elisabet and Domenec, 2008), they outline the different approaches which companies might adopt in relation to social and environment issues.
2.2 Relationship between company and stakeholder

‘Over the last several years, Starbucks has instituted a new purchasing philosophy. We have done this because it is the right thing to do- for farmers, for our people and for our business. Because we have persuaded our customers to pay high prices for quality-roasted coffee, we are able to pay high prices for green unroasted coffee. We also believe that the high prices we pay for coffee allow us to be a potential force for positive reform in every part of our supply chain.’
---Former President and CEO of Starbucks Corporation, Orin
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