Csr and Nike

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1. Corporate Social Responsibility (CSR) and its Importance:
1.1 Definition of CSR:

What does Corporate Social Responsibility or CSR mean? The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts, used the following definition:

Corporate Social Responsibility is the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and their families, as well as of the local community and society at large.

Traditionally in the United States, CSR has been defined much more in terms of a philanthropic model. Companies make profits, unhindered except by fulfilling their duty to
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Maintaining integrity becomes difficult when a company has to report less attractive details or respond to criticism. The real challenge therefore is how to ethically and effectively disclose unsavory information while maintaining a positive image. The following case study of Nike and its CSR role in the Apparel Industry explores the dynamics of CSR disclosure and its role in developing greater transparency in the industry.

3. The Apparel Industry:

Apparel is one is of the oldest commodities, and the apparel industry has only continued to grow into what is now one of the largest industries globally. Apparel is clothing that may not be fashionable , while fashion is defined as “style or styles of clothing and accessories worn at a particular time by a particular group of people” . Apparel and fashion play a significant role within society from a basic need to the conspicuous consumption by those concerned with displays of status and class. Sportswear and mainstream apparel brands are progressively more influenced by fashion trends due to a greater interest in fashion by the average consumer.

Rising labour costs and the increased expense of meeting environmental regulation associated with textile and apparel production were the primary reasons for the shift to off shore manufacturing. Industrialized

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