Essay on Cub Foods Case Study

805 Words Dec 1st, 2012 4 Pages
Cub foods

1) List at least five marketing tactics Cub Foods employs in its stores to increase the probability of purchases.

Cup Foods uses “the Wow Factor” brought on by Cub’s vast selection of products, low prices, and very clever marketing strategies.
They use several behavioral strategies by offering attractively deep discounts as high as 30% that are less expensive than the other competing clubs and supermarkets, which in turn draws the consumer in and causes the consumer to buy the product.

The whole store layout and the placement of the stores products is another behavioral strategy. The entry aisle referred to as “the power alley” is lined two stories high with specials, such as bean coffee $2 a pound, which
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They also are helping the environment. The stores have been involved in plastic bag recycling since 2004.

2) What accounts for the Cub’s success in generating such large sales per customer per store?

Cub foods are so successful in generating such large sales per customer primarily by using very clever marketing strategies. Cub’s is combining behavioral, cognitive, and affective strategies to influence the desired overt consumer behavior.

They have a higher volume of sales than other supermarkets and as stated in the case they have been the leader in shaking up the food industry and causing many conventional supermarkets to lower prices, increase services or go out of business.

Cub foods have a reputation for it’s high quality and is known for offering low discounted prices.

Although as is stated in the case Cub Foods doesn’t advertise very much, which helps to keep costs down. However with it’s word of mouth advertising the store is using a cognitive strategy to change the way consumers think about stores in general.

Some consumers will drive fifty miles or more to get to the Cub’s store and the promotions offered are increasing the chances of purchases. The affective strategy is causing the consumer to buy in higher

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