Case Analysis Culinarian Cookware: Pondering Price Promotion Situation Summary As a market leading brand primarily focusing in designing, manufacturing, distributing and marketing premium cookware, Culinarian Cookware takes pride in its outstanding product quality, advanced performance technology and the strong dealership with retail stores established throughout the years, which Donald Janus, the VP of Marketing believes makes Culinarian stands strong in its competitive industry. In regardless of…

Communication and Promotion 18 March 2013 Culinarian Cookware Case Culinarian Cookware has a prestigious band image, is a leader in premium cookware market, and delivers an outstanding product. With this said, there are still areas in which the brand could improve, as it still has a much lower brand awareness and market share than industry leaders Star Chef and Kitchen Select. We believe that one way in which Culinarian could combat these issues and push towards completing its strategic objectives…

Situation: Culinarian Cookware produces premium performance cookware. It occupied 6.5% market share, which is the highest among the premium lines. There is a challenge between sales department and marketing department. The sales manger wants to implement the price promotion, because she believes that discount can increase commitment and brand awareness. However, the VP of marketing cannot accept price promotion. He worries that the discount will hurt brand image as premium products. Furthermore…

centerbottom10500090000centercenter0105000centercenter0105000centertop10500090000 Culinarian Cookware: Pondering Price Promotion -- Case Study Executive SummaryCulinarian shapes its brand image by using excellent quality items and superior aesthetics. In 2006, Audrey Roux, the CEO of Culinarian Cookware company, presented programs which focus on four strategic priorities to increase earnings. Culinarian is a manufacturing cookware company, which designs, manufactures, distributes, and marks premium performance…

presented Esteban’s case during case consultation because I noticed that I had countertransference when doing his intake. My expectation when presenting this case was to receive feedback that would help me to provide effective treatment to Esteban without my countertransference affecting his treatment. This section of the paper will talk about the feedback I received about my countertransference and how to support Esteban. First of all, my countertransference with Esteban’s case is that I have strong…

price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics, compared them to the industry, and examined past performance in this area. Most importantly, we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our findings, with accompanying appendixes. Culinarian uses an acceptable blend…

Case Memo- Snapple Case Jayde Panos Dr Mason SWOT Analysis Strengths: • Largest market share 35% (1997, super market brand shares) • Snapple drinkers inhabit the middle between really health conscious people and the “I don’t care what I put into my body” • Personal- Has a wide variety for all needs • Vividly sensual- Snapple tastes good or its nothing • Seen as a premium beverage Weaknesses: • Rumors of the company having a poor political image (article explains it could be associated with Howard…

I. Consumer Behavior Culinarian cookware is sold through retailers and directly to consumers. Culinarian has carefully cultivated relationships with its limited retail network, comprised of three upscale kitchen specialty chains, two department store chains, and 75 local specialty stores. Direct-to-consumer sales are made through Culinarian’s website or its catalogs. Because Culinarian relies on a variety of intermediaries to sell its products through retail channels (see Exhibit A for details)…

the Best Cookware Set</h1> No matter if you love cooking or not, choosing to buy the best cookware is very beneficial for both your cooking needs and your wallet. Choosing to buy a cheap set may be tempting in order to save money in the short term, but it actually tends to waste money in the long term. Cheap cookware can easily get damaged by minor impacts, dishwashers, stirring and mashing and sometimes even the heat from the stove or oven can damage the cookware. Even the cheapest cookware sets cost…

1. Describe consumer behavior in the cookware market. How is cookware bought? How is it sold? What are the implications for Culinarian’s marketing strategy? Cookwre was bought either by piece or in a boxed set. Below are two graphs about how cookware is bought and sold. How is cookware bought: How is cookware sold: Implications: * There is a big potential in mass merchandise outlet, which has not been explored yet. * Enhance cooperative relationships with department store, because…