Cultural Analysis of Ben & Jerry's Issue Using Schein's Culture Framework

Communication culture has changed throughout the world with all the new technological advancements. These advancements in technology have made it easier to get a hold of people all over the world, but we still have to be effective communicators. We still have to get our message across clearly and take in account for other’s cultural differences. Businesses want everyone to get along and things to run smoothly. Therefore, businesses try to make sure every message is given and received clearly. If you do not respect other’s languages, it can cause problems like people not wanting to work with you or formation of cliques in the work place. Every business will tell you that they do not want these problems. Once these problems are present then the business has to fix them to ensure a positive work environment.

My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in

Strong research and development - Due to a petition for non-dairy products which has gained over 27,000 signatures, Ben & Jerry’s have been researching into dairy-free vegan ice-cream which shall be launched into the US market next year.

In my previous professional role, it was imperative that I obtained an effective level of intercultural communication competence. I managed U.S. employee communications for unplanned system issues which often had a downstream global impact within the organization. As a result, many of my communications were tailored for a global audience which consisted of the United States, Asia-Pacific, Latin America, Europe, Middle East, and Africa regions. Prior to a sending an employee communication for a system issue, there was always a global business call with all stakeholders to discuss the details and determine which region would lead the communications. The region designated to lead the communication had a challenging task of tailoring the message

Culture in the workplace can be a barrier that obstructs the good communication between people with different backgrounds. The main challenge that people face is language. This is because it is a very complex thing, and misuse of one word can change the meaning of the message. Also, hostile stereotypes can affect communication because the stereotypes only create a barrier of characteristics towards other people that prevents to have a good interaction. Behavior differences is also an obstacle to communication, this is because the cultures have guidelines of what is considered appropriate for their society. On the other hand, the demonstration of emotions is also considered a challenge, because what for some cultures is appropriate for others

Ben & Jerry’s Ice Cream began as a small “scoop shop” in 1978 in Burlington, Vermont.   From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment.  Within only a few years of opening, the demand for their ice cream grew and the company started making deliveries to local grocery stores and restaurants. In 1983, their first out-of-state franchise opened in Portland, Maine and they began to distribute ice cream in Boston, as well.  By 1985, they were expanding outside of New England and decided to establish the Ben & Jerry’s Foundation.  The company provided 7.5 percent of their pre-tax profits to

Using communication techniques appropriate to different social and cultural groups: The business environment of the 21st century is expanding to include people from cultures and

The companies I chose were the delicious Ben and Jerry’s Ice Cream and the famous Walt Disney Corporation. Ben and Jerry’s Ice Cream is food processing industry, while Walt Disney Corporation is more of an entertainment industry. I will first talk about Ben and Jerry’s social responsibility, the two main practices I had noticed in their report were of employees and community. The stakeholders of Ben and Jerry’s are the employees and community.

Communication – verbal and otherwise – remains an important dimension of international management, and there are different communication styles, how communication is processed and interpreted, and how culture and language influence communication and miscommunication (Luthans & Doh, 2012).

Ben & Jerry's Homemade Holdings Inc., known as Ben & Jerry's, produces super premium ice cream, frozen yogurt and sorbets in rich and original flavors (Ben & Jerry’s 2015). They started as homemade ice cream shop in Burlington, Vermont in 1978, but today they sell their ice cream pints and franchise their ice cream scoops shops internationally (Ben & Jerry’s History 2015).  The founders, Ben Cohen and Jerry Greenfield, aimed to establish a business model that did not pursue profits above all, but focused on advancing progressive social goals (Ben & Jerry’s History 2015). They tried to apply its social mission in many ways, such as by committing 7.5% of its profits to a charitable foundation, or by buying ingredients from suppliers who employed

The way the businesses have evolved during the last few decades is magnificent. The 21st-century globalization has led to countries working together closer than ever. Therefore, it has become imperative for businesses that operate on an international scale to sensitize themselves of the culture, customs, norms and linguistic practices of various countries they deal with in order to bridge differences.

A Little History: Ben & Jerry's, Vermont's Finest Ice Cream and Frozen Yogurt, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a $12,000 investment ($4,000 of which was borrowed.) They soon became popular for their innovative flavors, made from fresh Vermont

However, there seems to be a widely held misconception that throughout an organization or within a specific division there is only one uniform culture that exists. This definition does not seem adequate because it fails to recognize that in many organizations there are quite

It all began when Ben and Jerry opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont. To attract consumer’s attention, they hosted the first-ever Free Cone Day: free scoops for all, all day long which still continues today . Ben and Jerry moved their shop into an old spool and bobbin mill and that’s where they began packing their ice cream in pints. They did this to distribute to grocery and Mom and Pop stores along the restaurant delivery routes. In 1985 the company turned their focus on giving back. The Ben and Jerry’s Foundation is established with a gift from Ben and Jerry and 7.5% of the company’s annual pre-tax profits to fund community-oriented projects. A couple years later they

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four