Cultural Analysis of Brazil

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Introduction A key to manage effectively across national and cultural boundaries, which is critical to the success (Browaeys and Price, 2011), lies in the understanding the different means of in various cultures (Trompenaars, 1993). Hence, basic cultural analysis should be conducted to better plan the new manufacturing business unit in Brazil where there are many differences from the Swedish culture. The famous analytic models from Hofstede (1980) and Trompenaars (1993) are applied to identify the key distinct dimensions of the two national cultures in terms of their management implications. Cultural Analysis The most influential factors chosen from Hofstede’s model are PD and UA, with the largest gap in scores and significant…show more content…
The most vital factor taken from Trompenaars’ framework is individualism versus collectivism, which means people in certain culture are oriented to the self or common goals and objectives (Browaeys and Price, 2011). These two elements affects the international management in negotiation, decision-making and motivation and are often related to religions (Trompenaars and Hampden-Turner, 1997). Catholics are likely to do group work while Protestants rely more on themselves. Brazil is a typical collectivist community that places family at the center of its social system and depend heavily on relationships (Malinak 2012). Accordingly, Brazilians are of loyalty and duty to their group, especially within their extended families (James, 2011). The firms are anticipated to care employees like family member. For example, a job are considered when it includes mandatorily paid vacations, Fundo de Garantia do Tempo de Serviço, at least one meal for employees working eight hours and the 13th salary (Novais 2012). Sweden companies are generally quite different. The common Swedish word “lagom” are used to inform the importance of one’s own performances in workplace (Porter, 2006). MOST IMPORTANT DIMENSION IN THIS CONTEXT Among all the dimensions in these two models, individualism should be the most important one that calls for intensified attention when setting up a new manufacturing business unit in Brazil. From a theoretical
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