Cultural Analysis on the Country of Mexico Essay

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Cultural Analysis
The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of a country’s environment for possible adaptation, and develop a strategic market approach. One further use of the information collected in the preliminary analysis (cultural analysis) is as a basis for country notebook. A country notebook includes a Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis.
The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of
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Secondary education (Quality, levels of development, etc)
• Higher education (quality, level of development, etc)
 Literacy rates o Political system
 Political structure
 Political parties
 Stability of government
 Special taxes
 Role of local government o Legal system
 Organization of the judiciary system
 Code, common, socialist, or Islamic-law country?
 Participation in patents, trademarks, and other conventions o Social organizations
 Group behavior
 Social classes
 Clubs, other organizations
 Race, ethnicity, and subcultures o Business customs and practices
Religion and aesthetics o Religion and other belief systems
 Orthodox doctrines and structures
 Relationship with the people
 Which religions are prominent?
 Membership of each religion
 Any powerful or influential cults? o Aesthetics
 Visual arts (fine arts, plastics, graphics, public art, colors, etc.)
 Music
 Drama, ballet, and other performing arts
 Folklore and relevant symbols
• Living conditions o Diet and nutrition
 Meat and vegetable consumption rates
 Typical meals
 Malnutrition rates
 Foods available o Housing
 Types of housing available
 Do most people own or rent?
 Do most people live in one-family dwellings or with other families? o Clothing
 National dress
 Types of
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