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Cultural Background Of Cross Cultural Communication

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Introduction

Culture is defined by the behavior and knowledge of a specific group of people, such as language, religion and customs. Cross cultural communication studies how people from different countries, social status, and upbringing interact with each other In this new era of globalization cross cultural communication in organization it is not no longer a theory because of all the transformation that are happening are in the world we live in. People from different backgrounds interact more than they used to do. For companies it’s important to communicate successfully with their partners, suppliers in order to reach their objectives.
It also means new opportunities for companies that want to explore new markets. Therefore, it is important to know how to communicate with people from different cultural background when companies conduct business. In this perspective, an entrepreneur who wish to win a contract with a Japanese firms has many chances to win a contract if he takes into account Japanese culture. To illustrate this view, Eye contact is a source of trust in the United States. Therefore, negotiating a contract with an American it recommended to maintain an eye contact. Likewise, when a company wants to move abroad cross cultural communication influences its decision.

I. What are the barriers to effective cross-cultural communication? If people from the

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