Cultural Brisbane Brewing Co : A Huge Impact On The Australian Population

In 1844, the Empire Brewery was founded by Jacob Best and his sons in Milwaukee, WI. In 1860, Jacob’s son Phillip took over and renamed the brewery the Phillip Best Company. Phillip’s daughter, Maria married a steamship captain, Frederick Pabst. Captain Pabst sold his shipping interest and bought a partnership stake in the brewery. In 1872, Captain Pabst became President of the company. In 1889, he renamed the business the Pabst Brewing Company.

“The beer industry in the United States generates $75 Billion in annual sales.” (Abelli, 4)

What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

     In this paper I will be talking about the U.S. beer industry and in short an overview of the brewing industry worldwide. I will talk about the barriers to entry, economies of scale, government intervention, pricing, current market trends, product differentiation, and imports. The focus being mainly on the U.S. brewing industry oligopoly. The U.S. brewing industry has three major players: Anheuser-Busch, SAB Miller, and Coors/Molson. Anheuser-Busch is currently the largest brewer in the world, producing over 100 million barrels a year. Anheuser-Busch currently owns over 50% of the market in the United States, with Miller trailing behind at 20% and Coors at about 11% with the rest of the market occupied by imports and craft breweries. When analyzing any industry, how easy it is for newcomers to enter the market is a great importance. If there are high barriers to entry

Per capita beer consumption in the country had been stable for many years. In order to find new opportunities

Political –Governments tend to exercise significant control over beer as it contains alcohol which has caused many problems in society and has addicted people. This attention from the government will affect Heineken in sale volume in the market. Many governments have imposed heavy taxes on liquor and beer imports, and with globalisation many brewers are looking for new markets where they can gain maximal profits. This proves to be a threat for Heineken. Heineken must conduct thorough research on countries policies on alcohol such as drinking in public, alcohol contents in drinks, legal drinking ages and must strategically plan their integration into these markets based on the research.

New Belgium Brewing try to reduce its negative impact from the natural environment. New Belgium Brewing (NBB) invest in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also invested a mist condenser that helps to reuses of hot water used for boiling barley and hops to create the after that brew. This steam also helps to heat the floor tiles and de-ice the room in during winter. NBB has also many other energy saving processes like use of daylight. I think that the company has chosen to focus on the environment because of the type of their business is unethical. From my view point its master product Tobacco and Brew both r harmful for society and environment. I think it just a way of advertising. We know Prevention is better than cure. SoI think it’s better to do something for environment without doing harmful activities

Anyone who cares about the environment and believes that people and companies have a responsibility to leave the smallest environmental footprint possible would be proud and happy to work for the Sierra Nevada Brewing Company. As a nature lover and outdoor enthusiast, Ken Grossman, the company’s owner, and founder saw environmental sustainability as a way of life. Yet many of his initial energy efficiency and waste reduction efforts were started for economic reasons rather than environmental. Then, as the company grew, he realized that breweries are heavy users of resources, so he made a conscious decision to grow his business sustainably because it was the right thing to do (Grossman, 2013).

Volume decreased for the first time in over twenty years in 1975 by four percent, during that same time Coors started to push out further in an attempt to become a national brand. 1985 marked a major year for the company as it set records in volume sold and revenues from the brewing division. Between 1975 and 1985 there were major changes in the company that eventually led to the company possibly opening its second brewing facility in history in Virginia. Through these years there were many new strategies implemented to foster this growth. In this paper I will diagnose key decisions, analyze potential solutions and show the actions needed to achieve the suggested changes.

Beer has a long history. In 2000 B.C.E., Sumerians had prepared eight different beer types, ranging from “strong,” “red brown,” and “good dark” (Mauk, 2013). Breweries have created their own recipes, brewed their own beers—some with alcohol, some without. Over the past few years, craft beer gained steady market share away from the national and international breweries (Murray & O 'Neill, 2012). Separating one beer from the next is the product itself, and what the product has to offer. Competition is ferocious due to more informed, sophisticated consumers, as well as globalization and the spread of technology (Murray & O 'Neill, 2012).

the UK industry, it has four large organizations that enjoy an oligopoly with 85% of

In 2004, the pubs reduce the amount of alcohol in its cocktail pitchers and create the new product which is beverage with alcohol. This is a better way to developing the pubs well (Quain, 2009).

In the current day and age, environmental issues are beginning to be considered more frequently in business decision and in governmental policy. The current threat of global warming, sea level rise, ocean acidification, and extinction of species highlight the consequences of not being environmentally aware. Even the smallest “green” decisions like choosing to car-pool or to recycle can be decisions that have a huge impact that positively effects the environment. These decisions can have far reaching implications. For instance, someone who witnesses these green decisions may be inspired to make environmentally conscious decisions as well. Much in the same way people could be inspired, businesses can be inspired as well. Creating a sustainability initiative in a business can be extremely positive and rewarding. For this reason, I think it is vital that the local beer brewing company, COOP Ale Works, adopt a sustainability program. Many breweries have adopt sustainable framework, two such examples are New Belgium Brewing and Sierra Nevada. I believe by implementing some of these ideals into their brewing process COOP can inspire other businesses to become more sustainable. In this paper I will mention the current problems with the brewing process, highlight the changes that can be made based off of current implementation at breweries, and present a four point plan to

|Brewing has merged with Coors Brewing company and SAB to form one of the worlds largest breweries. |

Table of ContentExecutive summary3Corporate Background4Which industry or industries is the firm operating in?4Who are the customers?4Where does the company serve?5What needs are being satisfied by the company´s goods or services?5What are the company's distinctive competencies?6Which generic strategy in currently used by the company?7Country analysis and attractiveness assessment7Brazil PEST analysis7India PEST analysis12South Korea PEST analysis15Industry and Competitive Analysis-18Porter's Five Forces Analysis of Beer Industry in Thailand (as Consolidated Industry)18Beer industry in Brazil19Beer industry in India19Beer industry in South Korea20Company Situation22Problem/Key Issue22References24Executive summaryBoon Rawd Brewery is an