Cultural Differences In The Strategic Partnership Between Nissan And Renault

Is the level of interdependence a society maintains among its people (Hofstede). This is about a society in which everyone looks out for him or herself while collectivism the opposite of individualism is a society that embraces people being integrated into a strong cohesive in-groups including extended families. Germany is an individualistic society with a high score of 67 on the cultural scale. People expresses themselves based on personal achievements and individual rights. Likewise, the United State is also considered to be an individualistic scoring a high 91 on the culture scale. This is evident in the society by the saying “American dream” which encourages individuals to work hard and be whatever they chose to be in life. Countries like

The automotive industry in the United States began in the 1890s and rapidly evolved into the largest in the world. However, the United States was overtaken as the largest automobile producer by Japan in the 1980s, and subsequently by China in 2008 ( "2013 production statistics".). The U.S. is currently second among the largest manufacturer in the world by volume, with approximately 8-10 million automobiles manufactured annually (World Motor Vehicle Data 2007). General Motors, Ford, and Chrysler, all based in Metro Detroit dominated the automobile industry.

Collectivism-> is basically when you think that values and the goals of the group and the common good over the goals of any one individual are the most beneficial. It stresses human interdependence and the importance of a collective, rather than the importance of separate individuals

Collectivism is the practice or principle of giving a group priority over each individual (Merriam-Webster). Those who believe in collectivism think having society working towards the same goal or outcome is the most productive. Supporters of this theory feel it creates harmony and a sense of belonging (Andrews 1). Collective societies tend to be dependent on others in the group or institutions to meet their needs. Members of a collective society expect absolute loyalty to the group and have a “we” mentality (Andrews 1). As Ray Bradbury pointed out in Fahrenheit 451, when a collective society is present, “...they all say the same things and nobody says anything different from anyone else.” (31) The individual has no self-identity and is lost to the group. Although aspects of this argument are enticing, it ultimately fails to be a stronger argument because individual responsibility nor moral responsibility is present. There is no incentive for any individual to step up because everyone receives the same reward. Through collaboration and collective thoughts are great tools, we must remember that the original thought was generated by the individual and he or she should benefit from

“Individualism is the idea that the individual’s life belongs to him and that he has an inalienable right to live as he sees fit, to act on his own judgement, to keep and use the product of his effort, and to pursue the causes of his choosing.” My take on individualism, is basically that we can control ourselves, we can do what we want with restrictions to keep those that stand by us safe. Individualism is a way of a society. Now, on the other hand there is collectivism, “the idea that the individual’s life belongs not to him but to the group or society of which he is merely a part of has no rights, and that he must sacrifice his values and goals for the group’s greater good.” My take on this is “idea” is that you are completely controlled when put under this way of society. Having read the book Anthem by Ayn Rand collectivism is for sure something that I would not want to be a part of.

For the last century, individualism vs. collectivism has been a political conflict in America. What is collectivism and individualism you might ask, well collectivism is briefly defined as a group of people working together to give priority over individuals. On the other hand, individualism can be defined as a theory of favoring freedom over collective individuals and working to benefit his/her own self. Although the two seem very different, they also share many similar characteristics.

America had a global competition as it was not the only country who had the industry. China, South Korea, Japan and India were also procuring automobiles. In 1995 America and Japan made an agreement on having more outlets in each countries, to be able to sell their products. This agreement created job opportunity and made their cars and parts available in both countries. This agreement also invented computation. Japan was producing good quality and affordable automobile such as Toyota, Nissan, Mitsubishi and more. Japan’s automobile became well known all over the world.

over the interest of the state or social group. Steven Lukes describes individualism as comprising

An example of an ideology that opposes the individualistic view is collectivism. In contrast to individualism, collectivism is an idea that prioritizes society, rather than prioritizing individuals in economic, social, and political dilemmas. With that, it also does not believe that an individual is rational. In the collectivist ideology, individuals are subjugated to a higher power, which can be anything from the state to a family. This means that when a decision is made from a collectivist stand point, a decision is made on majority rule rather than the individual choosing to do what they want and or are more interested by. This view can also be observed in everyday life. For example, if you and your friends want to make a trip somewhere, you take a vote and the majority rule will choose where your trip destination will be. This ideology has a reciprocal outlook on individualism where it looks at society first to see how it affects individuals rather than looking at individuals first and society

Did you know Nissan has a burgeoning commercial vehicle business? This Japanese automaker with a huge manufacturing and distribution presence in the United States has pickup trucks, vans, and taxis designed with commercial customers in mind. With this division, Nissan has successfully carved out a significant slice of business in a highly competitive segment.

Individualism is the tendency of people to look after themselves and their immediate family only. This dimension is in direct contrast with collectivism, the tendency of people to belong to groups that look after each other in exchange for loyalty. Hofstede has found that economically advanced countries tend to place greater emphasis on individualism than do poorer countries. For example, the United States, Great Britain, the Netherlands, and Canada have high individualism. In contrast Ecuador, Guatemala, Pakistan, and Indonesia have low individualism. Although Hofstede did not measure changes in individualism along with a time continuum, he did find that Japan has a higher individualism score than any other country in the Orient. Given the

Individualism is an ideology or moral stance where the personal worth, freedom, ambitions and goals of an individual is valued above the good of everything else. In this ideology, the individual does whatever is best for him or her. Self-sufficiency and self-actualization is held at a high standard and valued in this ideology. Individualism is usually defined in contrast to collectivism, which promotes the goals and values of the society above the individual. The concept of individualism is woven into the fundamental foundation of the United States of America. In this outline, the historical framework, that is how and why individualism became a part of western culture, the contemporary issues, that is how individualism manifest itself in the

Individualism is an idea or norm that one opt to live as they feel like and the life belongs to that individual, thus lives as he/she sees fit, at on own judgment and his/her efforts and pursue values and beliefs of his own choice. “It’s the idea that the individual is sovereign, an end in himself, and the fundamental unit of moral concern,” (The Objective Standard, 2016). Collectivism on other side is the idea that an individual’s life belongs to a group or community instead of their own. Thus, an individual has no rights of their own except for what is defined by the group as the norm. This leads to sacrifices of one owns values and goals for the group is greater good. Collectivism is mainly used in my country where I come from, hence we have saying that it takes the entire village to raise a child. This simply means that particular group henceforth makes hat we work as group of our association and decisions. “From the day of his birth until the day of his death society allows him to enjoy certain so-called rights and deprives him of others; not . . . because society desires especially to favour or oppress the individual, but because its own preservation, welfare, and happiness are the prime considerations,” (The Objective Standard, 2016). My culture involves collectiveness where as I have peers from all over the world hence, it is easy to observe

However, in 2002 the announcement was made by Louis Schweitzer by then the CEO of Renault that Carlos would take the responsibility as the CEO for both Nissan and Renault. In spite of the critics which arose due the cultural differences which were seen as the biggest obstacle for him in managing both French

Cooperation between the two firms had begun in 1990 when Renault took a 25 per cent share in Volvo cars and a 45 per cent share in their truck division. Volvo, for its part, took a 20 per cent share in Renault. The early collaboration took the form of an exchange of engines, the joint purchasing of components and joint developments in quality control. The cooperative arrangements between the two companies were a constant source of internal criticism, which focused on