Cultural Differences Related to International Business

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Culture is a predominant social aspect of society, which guides the way people think and act in their environment. Culture develops differently for all the various nations of the world, and in the context of international business, the challenge that arises for today’s managers is managing across these varied cultures effectively enough to render positive growth and productivity for the business organization. The influential factors such as individualism versus collectivism and masculinity versus femininity amongst others help categorize and identify cultural differences. The manager of international business has to be well aware of these differences and show consideration and care in dealing with cultural disparities that may be
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On the holistic perspective, the simplified idea to understand here is that business in itself is the interaction of different participants who are indulged in pooling their available resources and making a collaborative effort to channel their energies in an attempt to suffice an existing economic demand for a product or service in the market. These participants may have the same objective of gaining positive returns through business but, by being influenced by their respective cultures, attach different meanings to communication methods used in the process of conducting business. Thus, owed to cultural difference, the Styles of business may differ across cultures. This belief is further strengthened by survey done by Hofstede in the 1980’s, in which he took a global sample of thousands of employees and run some significant cultural tests to decipher any common differences amongst them. His conclusion was such that up to fifty percent of the business-related behavior of employees can easily be attributed to their cultural differences (Calvert, Lin and Martin, 2005).

Culture and Communication
Cultures are most evidently recognized through the process of communication. In the context of cultural influence, as explained by theorist Edward Hall, communication occurs at two unique levels, they are:
High Context Communication
In this form of communication the message is only worth delivering if the message carries with it
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