Cultural Dimensions and Global Web Design

6220 Words25 Pages
Aaron Marcus and Associates, Inc. California and New York California 1144 65th Street, Suite F Emeryville, CA 94608-1053 USA Tel: 510-601-0994 Fax: 510-547-6125 E-mail: Mail@AMandA.com Web: www.AMandA.com Cultural Dimensions and Global Web Design: What? So What? Now What? This paper introduces dimensions of culture, as analyzed by Geert Hofstede in his classic study of cultures in organizations, and considers how they might affect user-interface designs. Examples from the Web illustrate the cultural dimensions. Experience Intelligent Design User Interfaces Information Visualization Cultural Dimensions and Global Web Design Introduction Aaron Marcus, President Aaron Marcus and Associates, Inc. 1144 65th Street, Suite F…show more content…
Few of these works are well known to the © Copyright 2001 AM+A. This document is confidential and proprietary. AM+A.CultDim.pdf page 5 Cultural Dimensions and Global Web Design A New Issue for User-Interface Designers user-interface design community. This paper introduces the wellrespected work of one theorist, Geert Hofstede, and applies some of his cultural dimensions to Web user interfaces. Edward T. Hall, David Victor, and Fons Trompenaars would have been equally valuable in illuminating the problems of cross-cultural communication on the Web, but our application of Hofstede will demonstrate the value of this body of research for our field. © Copyright 2001 AM+A. This document is confidential and proprietary. AM+A.CultDim.pdf page 6 Cultural Dimensions and Global Web Design Hofstede's Dimensions of Culture Hofstede's Dimensions of Culture During 1978-83, the Dutch cultural anthropologist Geert Hofstede conducted detailed interviews with hundreds of IBM employees in 53 countries. Through standard statistical analysis of fairly large data sets, he was able to determine patterns of similarities and differences among the replies. From this data analysis, he formulated his theory that world cultures
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