Cultural Factor : China As The Eastern Dragon

In addition, by understanding the culture and societal trends of China, it will be easier to create the most effective marketing strategy and IMC programs for this country. Also, understanding the elements of the business environment of China, such as ethical standards, management styles, formality, and other factors are essential before entering a foreign market.

When the Chinese and Europeans first came into contact with each other, there was a mutual fascination for the other's culture, or way of life. The Chinese began to look at the European culture. They became interested in Western thinking. They were also beginning to look at the religion that the European missionaries were preaching about, Christianity. On the other end, the Europeans who came in contact with the Chinese were fascinated by their culture and their philosophy, mainly the philosophy of Confucius. While the two cultures seemed to be a good match, each respecting and admiring the other, it came to an abrupt halt. The end result was China and Europe both rejecting the other culture.

China is the only country currently in its “Golden Age” in my opinion & here’s why. China has diverse languages and dialects and local cultural inequalities, which make it even more overwhelming to obtain first-hand knowledge of China’s market. Everyone wants to be an American but why when China is beating the USA on the global economic stage. China is the world's most populated country and it shows because, China currently has the world's fastest-growing economy. Only 3.3% of China’s total population are unemployed. China is one of the biggest communist countries of all time, and that's what makes them successful. Mao Zedong became China’s leader in 1949 and helped name China the People's Republic. This is when China became a communist country and started being ruled by the Communist Party of China. China city of Hong Kong is the second smartest city in the world and is continuously growing. When we go shopping for Clothes, Toys or even dishes you are

The Europeans who dreamt of conquering Asia were under the impression that Asia was a blank slate, isolated with no history and traditions. However, that is their misconception for Asia from 500-1500 CE “was a vast world of contrast… [and] bewildering variety” thriving with many empires, capital cities, religions, and cultures (Gordon, 177). Because of this, Asia then can be classified as a compilation of many key eras such as the Medieval Age in China and the Golden Age. Such prosperous times for Asian states and empires are to be accredited to the notable networking in Asia at this time period. People who utilized the establishment of fundamental institutions such as the religions of Islam and Buddhism and various modes of trading and traveling were able to facilitate the diffusion of ideas and cultures therefore indirectly contributing to the overall connection of Asian states and empires during 500-1500 CE.

Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups.

1. Why are the centuries of the Tang and song dynasties in China sometimes referred to as a “golden age”?

The origins of tea are rooted in China (Food Timeline). According to legend, the beneficial properties of tea were first discovered by the Emperor Shen Nung in the year 2737 B.C. He drank only boiled water for hygienic purposes, and one day while he drank a breeze rustled the branches of a tree and a few leaves fell into his cup. Creating the first cup of tea. It is challenging to know whether or not the emperor was real or just a part of the spiritual and cultural development of ancient China. China was not unified as an empire until the third century, so it is unlikely emperors existed back then. One thing that is known is that tea was popular in China thousands of years ago. The first written reference of tea is in the third century B.C. A famous surgeon recommended the beverage to patients to increase concentration and alertness. Tea was first written as “tu” in ancient texts. This caused a good deal of confusion because the same Chinese character was used for both tea and Chinese sow thistles. Between 206 B.C. and A.D. 220 a Han Dynasty emperor ruled that when referring to tea, the characters should be pronounced as “cha”. From here on, tracing tea’s history became easier because tea acquired its own individual character (Food Timeline).

The following examines the nation of China and its trade relations with the world, particularly the United States. The focus is primarily on China’s culture and how it impacts business dealings with other countries. Areas examined include: Religion, Management Philosophy, and Business Etiquette. Also discussed is China’s growing status as a world super power and how that has impacted the global business landscape. Likewise, various trading partners are examined and the effects of doing business with China, specifically for the United States. Points of concern for the United States are things such as the

The geographical area of China is more than 9 million square kilometers and as a result, it is the fourth largest country in the world. There are several ethnic groups in China, the Han Chinese is the largest group, and it is found in almost all parts of the country. Other minority groups include Tibetan, Zhuang, Korean, and Mongol. The Chinese society is high context and non-verbal. The Chinese people acquire the knowledge of what they are supposed to do and say even if they are not told through conversation. Voice and facial expressions play a critical role in determining the feelings in a person. They do not have facial expressions when in a conversation. Direct eye contact is avoided because it is viewed as a symbol of disrespect (Clair & Norris, 2011).

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

Early chinese civilization was very well in control of Asia and assumed the role of ‘big brother” to its neighboring Asian countries of Japan, Vietnam, and Korea. Japan, Korea, and Vietnam were absolutely affected by China, being affected by Chinese religion, government, and sky’s the limit from there. Even if you look at current day Asia, those countries still possess a lot of Chinese influence.

East and west. The relationship between the two has never been truly set in stone. Both Europe and Asia have been through many large-scale power shifts throughout the millennia. Empires have risen – and inevitably been razed. If not by conquerors, then by time itself. These empires were often led by those who yearned to increase their land and holdings, and because of this the tendrils of civilization often stretched to seek uncharted territory. This undying curiosity eventually culminated in what is now referred to as the “Age of Discovery,” which spanned from the 1500s to the 1800s. By the beginning of the 20th century, most of the world’s lands had already been discovered. Trade links between China and Europe had been around since the Hellenic Age. And in the year 1900 it had been 124 years since the founding of the United States of America. Cross the Pacific Ocean, and one would find themselves face-to-face with the United States’ distant neighbor, East Asia. In East Asia, two of the most historically significant nations are China and Japan. For a number of reasons, – which will be detailed further later on – the early 1900s were a somewhat tumultuous time for both of said nations. The 20th century was by and large a time of political and economic power consolidation for both China and Japan. It is arguable that the United States played an integral role in this consolidation. The interactions between the United States, China, and Japan highlight a time when the way that

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

In terms of social culture, for one thing, the China consumers are attracted by middle- and high-end products and somehow more attracted by French luxury goods, and they believe that the higher the price, the better the quality (Yuval, Vinay and Cathy, 2011, para7) (Exhibit 1). For another thing, the traditional virtue of thrift is rooted in the mindset of the Chinese, with which some of the rich in China indicate that they would not spend a large sum of money to get a product.

China has rebuilt itself from having an unstable economy, a collapsed government followed by a few turbulent years of corruption and political instability to having the world’s largest population, state-of-the-art technological advances, an incredibly growing economy and several influential leaders. The country has been credited for many inventions indispensable today such as paper, the compass, mechanical clocks, and gunpowder among others and always thought to be ahead of its time technologically. The Chinese government continues to place emphasis on innovation by allowing its people to do research on various subjects such as stem-cell research and gene therapy; these are widely controversial in other