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Cultural Heritage And Cultural Culture

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Cultural heritage is a testimony to reflect the distinctiveness of a place made by human (English Heritage, 2009; United Nations of Educational, Scientific and Cultural Organization World Heritage Centre [WHC], 2008). According to Macau Cultural Affairs Bureau (n.d.), Macau has a wealth of cultural heritage which illustrates the interchange between China and the West such as knowledge, religions, and social trends. Thus, Macau is listed as Historic Centre of Macau in the World Heritage List since there is a significant number of cultural heritage built in western style as well as local style in China. (Macau Cultural Affairs Bureau, n.d.). In 2014, tourist arrival amounts to 31,525,632 and total spending of visitors is MOP 61.75 billion (Documentation and Information Centre of Statistics and Census Service, 2015). As a result, cultural tourism promotes the growth of the economy as the well as the living environment. Therefore, the essay examines the importance of place identity in heritage conservation and some benefits of cultural tourism. Then, it reflects some challenges in the sustainability of heritage management. Finally, it explains how community engagement contributes the viability of heritage conservation. Heritage conservation illustrates the place diversity of the place which convinces the community to recognise their place identity. According to the World Heritage Centre (2008), the preservation of heritage inspires people with creativity as well as innovation.

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