Cultural Impact On Tourism

856 Words4 Pages
Marketing teams have developed “the dream vacation” for just about everyone, whether your interests lie in adventure travel, cruising, or wine tasting, your imagination and perhaps your budget is pretty much your only limitation. Alongside this ever-increasing number of vacation destinations, a large body of research on the “tourist machine” also grows. Over time, the focus of tourism research has shifted somewhat from the basic sort of anthropological or sociological questions such as “why do people choose the destinations they do” and “how do the natives of these tourist destinations feel about their “guests”” to more of an environmental and cultural impact approach. The impacts commoditization on tourism. Commoditization, in terms of tourism, is the “packaging” and sale of an idea or story. What I mean by that is that what is being turned into a commodity is an “experience,” not a tangible product. For example, Commoditization of the past is the sale of tradition and/or history. Commoditization of culture is the sale of tradition and/or ritual. Many people have written about the impact that tourists attention to a community’s ethnic identity has on that culture and have found that long-lost traditions are being revived and even new ‘staged traditions’ are being dreamt up in order to comply with the tourists’ growing demand for authentic cultures. When researching the contrasting strategies Denmark and Singapore have taken in tourism, coined three terms to describe
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