Cultural Influences of Consumer Behavior Essay examples

1. When selecting a UPL the Commander must take into consideration which of the following qualifications? The commander appoints an officer or non-commisned officer ( e-5 r above) on orders as the UPL

Consumer behavior is a mix of economic, technological, political, cultural, demographic and natural factors as well as own characteristics which is reflected by attitude, motivation, perception, personality, knowledge and lifestyle. Only when marketers realize these factors and characteristics, they are able to understand consumer behavior. This has resulted in the classification of these behaviors under these categories – Economic, Social, Demographic, Geographic, Psychological, Product & Technology. (Vikram Shende, 2014)

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Cultural influences are the most difficult and essential modifications confronting international marketers. Marketers are confronted with different attitudes, lifestyles, beliefs, languages 'all of which will affect the implementation of the marketing mix.

A consumer is any person that is involved in the process of consumption. They are identified according to the market type to which they belong, namely final and industrial consumers (Solomon, et al., 2013). Understanding the consumer behaviors will aid in appreciating the various market segments and developing strategies for effecting market penetration in these segments. It will also help in identifying market gaps and shape their needs and objectives so as to solve the day-to-day consumer’s concerns in purchase.

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

In this assignment I will be analysing the following; a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making.

Consumer makes many buying decisions everyday . Most large companies research consumers buying decisions in great details to answer questions about what consumer buy ,how and how much they buy ,when they buy and what they buy ,where and how much .Learning about whys of consumers buying is not so easy .

This chapter will be describing the consumer decision making in regard the consumer buying behavior. The purchase is the only visible part of the consumer behavior; the processes that lead the consumer to the final decision of purchase are munificent in this study. The consumer buying behavior as a part of the marketing strategy lead the main objective to learn the way how the individuals, groups or organizations choose, by using and disposing the goods and the factors: for example the previous buying experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).

Culture is the set of value and beliefs that a individual have depending on their society environment in which they have grown up. For example in some families wearing Salwar-Kamiz is the standard look but for some wearing short clothes is the fashion which depends on the culture in which they have grown. Child who look their parents to bargain while purchasing while in some case child don not bargain and consume directly as what they have seen from the elders. When comes to market internationally bigger problem arises because their culture is totally different from our. For example beef is not allowed in India but in middle east countries they have no issue. Culture can be differ from individual to individual, families to families, location to location, religion to religion. Marketers need to understand the differences in culture and need to target accordingly. They need to segment their target audiences as per culture, same culture group can be targeted in a better way. Different culture have different in goods choice. That is why McDonald have introduced rice bowl only for Indians which is not else where

Commercial products of multinational companies are being marketed to people from different cultures owing to an increased growth in the world economy (Lin, 2012). Samli (1995) states that in most cases, consumer attitudes are largely driven by the framework of their culture. Mooji points out that global marketing strategies are not culture-free and should not be because its influence on consumer behavior is profound (1998, 2005) .In his article “The Globalization of Markets”, Levitt (1983) argued that customers can be persuaded by the same advertising appeals and values, irrespective of the culture they belong to.

Based on the Model of Consumer Buying Behavior, culture is the most basic source of a consumer's wants and behavior. It lives at the foundation of a consumer's world view. Culture is mostly a learned behavior, being constructed by the society a consumer grows up in. That society "teaches" the consumer basic values, perceptions, wants and behaviors. What a consumer is "taught" can vary greatly in different parts of the world. Marketers need to remember that every group or society has a culture. Cultural influences can and will vary greatly from country to country, social group to social