Cultural Observation Report About Face Shop

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

Though there is not an exact date when humans started using cosmetic products, many historians are convinced that the earliest historical record of makeup comes from

Have you ever thought about who created makeup? Or how it was created? When, where and how? Why was it created? How has it changed over time? Has it affected anyone? Well I’m going to tell you some of it. Make up wasn’t just created by powder or anything small and simple like that, no. Makeup actually has a lot of its own differences. In 180 BCE was when makeup had first had started but it wasn’t commonly used as much as then. People would limit the use of makeup because it was so expensive and hard to get and or find. The women who actually had it or used it were the prostitutes and the wealthier women. The “Cheap Knockoff’s” were the ones who were sold to the poorer women. The people didn’t really care if the slaves used makeup but

L’Oréal has managed global-local tensions by deploying professionals with multicultural backgrounds for the purposes new product development. The strategy is the main reason for L’Oréal’s impressive success in emerging markets as the company has transformed itself from a very French beauty products business to a global leader, multicultural executives have come to play a critical role in product development not just in Paris but also in New York, Tokyo, Shanghai, Rio, and Mumbai. In terms of distribution channel, product distribution is done with respect to its need and is cost effective by used agents and consignments to USA, Japan and other Asian

• Consumer Behavior: In different countries consumers will respond differently to advertising, product positioning and the kind of distribution. Also the willingness to spend a certain amount of the income for cosmetics differs among countries. Another important factor is the consumer’s willingness to switch the brand.

Do you know that Americans spend 426 billion dollars each year on makeup and beauty products? But, they’re not the only ones. Did you know Egyptians used wigs, lotions, makeups, and many other unique products in their everyday lives? Egyptians used makeup and beauty products for many different reasons.

Who and When: Cosmetics history spans over 6000 years of human history and almost every society and culture on earth. It began over 100 000 years ago deriving from the African Middle

Makeup was first originated from Egypt. The ancient Egyptians used copper and lead ore to create the world’s first cosmetics, as early 40000 - 10000 BCE. They lined their eye with kohl, a substance made of soot,metal, and fat. It was thought that kohl helped to prevent the eyes from blindness. Red or orange lipstick was worn to symbolize status - both men and women in the upper class wore it. They also used scented oils and ointments to clean and soften their skin and mask body odor. And also oils and creams were used for protection against the hot Egyptian sun and dry winds.

All around the world makeup is constantly inspiring people. In every country, people choose to do their makeup different. The culture influences the style in which artists choose to broadcast their talents. American and Korea have different concepts when it comes down to the beauty style they take on and the endless possibilities are out of this world.

The objective of cosmetic experts is to enhance the appearances of a face by the help of permanent tattooing in place. It is also called as the micro pigmentation procedures. Under this procedure colors are mimic skin to shape the eyebrows and lip color. The Permanent makeup training Seoul is advancing in the field of their cosmetic therapies. While persuading a diploma degree courses are most highlighting aspects for any students. Many makeup artists find out about training in different fields cosmetology. Students will have got to learn a range of methods to provide best facilities to potential clients.

Market segmentation is usually regarded as one of the main elements of marketing, with benefit segmentation commonly referred to as the most meaningful form of segmentation. Even though the importance of segmentation is broadly accepted, limited research, do exist about cosmetic medical products (Mohr, Sengupta, & Slater 2010, 79). There are very few real examples of segmentation studies available. This article has focused on Johnson and Johnson products marketing strategy globally. The spread of global culture is normally facilitated by the rise of global capitalism, the proliferation of transitional corporations, homogenization of global consumption, and widespread aspiration for material possessions. International market researchers have discussed the breadth of convergence of cultural values across countries.

Cosmetics are substances that are applied onto the body and/or face to enhance a person’s looks or scent. Cosmetics can be make-up which is mostly used by women and it is to enhance a female’s appearance. It is normally applied to face, hair, and body. Cosmetics has been used throughout society since Ancient times. In Ancient Egypt, cosmetic chemistry was being used before anyone knew it related to chemistry. Cosmetics was being used for many reasons in Ancient times. It is said that Cleopatra bathed in donkey milk to keep skin smooth, this is an example to show that chemistry is being used for the benefit of skin care. Skin care is another example of cosmetic chemistry being used. Skin care has been an important factor in society. Skin care has been around since 3000 BC in Ancient Egypt. This was prepared by natural materials.

“The Estée Lauder brand has recorded a whopping 40 percent growth in China in the fourth quarter of the 2017 fiscal year,” which was accomplished due to their ability to identify foreign consumer needs and consequently fulfilling them.[28] In order to fulfill foreign consumer needs, they delved into research and development to innovate appealing products for consumers. Additionally, Estée Lauder hired influential celebrities like Yang Mi to increase their relevance in China. Estée Lauder used this marketing technique to leverage “local celebrities [...] who have huge fan bases and influence among this demographic, to be its brand ambassadors.”[28] Yang Mi’s endorsement introduced younger consumers (who are also her followers) to Estée Lauder’s products. In addition to marketing, Estée Lauder featured its products through “its comprehensive online sales channels, including Tmall

The chosen company is The Body Shop, which is a Multinational Corporation that is responsible for manufacturing and distributing cosmetics, make up, and skin care products such as skin care communication products, gaming, and skin care products worldwide. The Body Shop is one of the oldest but one of the most successful companies to produce cosmetic and skin care products in the market. The Body Shop is currently headquartered in Littlehanpton, West Sussex, England, United Kingdom. The Body Shop’s management professionalism made the image of the company to be affiliated with L’Oreal, which is a known luxurious cosmetic brand in the fashion industry. This makes the company’s cosmetics make up, and skin care products to generate higher consumer demands in the cosmetics and in fashion industries that have been considered as the most in successful product line in

The Face Shop is originated from South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. (The Face Shop official website) The Face Shop is a subsidiary of LG Household & Health Care of LG Corporation. The products of the face Shop include skin care, make-up and body bath that aimed at both women and men. (The Face Shop official website) This type of advertising is under the category of consumer advertising. This Therapy Oil-Drop Anti-aging Serum advertisement is sponsored by The Face Shop (producer) of the product. This advertisement is typically directed at consumers who buy the goods for their personal use. The Therapy Oil-Drop Anti-aging Serum is the consumer goods that found in franchise