Cultural Similarities And Differences Between A Successful Transaction And Humiliating Rejection

2456 Words Dec 22nd, 2014 10 Pages
1. INTRODUCTION
The world has changed more than any other time throughout the previous recorded history. One of the most important changes since the World War II has been the vast expansion of the international society. With the disintegration of colonialism, scores of nations in Asia and Africa, with their teeming millions, have emerged as independent sovereign states. While the traditional international society during the last two centuries and more consisted of a homogeneous group of European states, or states of European origin, with a distinct western Christian civilisation, culture and common values, the new extended world-wide community of states is extremely heterogeneous because of very different historical, social, cultural, religious, ethnic and legal backgrounds of the new members (Anand, 1981).
As mentioned by Herbert Lee, “In the international arena, recognizing cultural differences can make the difference between a successful transaction and humiliating rejection.”
It is very important for any organisation to understand the importance of cultural factors as it is one of the major factor to decide success or failure of the organisation. Hofstede(1980) stated “Culture is the collective programming of the mind which distinguishes the members of one human group from another..Culture, in this sense, includes systems of values; and values are among the building blocks of culture” (p.21). The traditional international society during the last two centuries and more…
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