Cultural Strategies for International Businesses

552 Words Jan 8th, 2018 2 Pages
Wade (2004) highlights some of the pitfalls of doing business internationally. As cultures can vary significantly from one region or country to the next, it is important to understand some of these differences and how they affect the process of doing business, or even just basic communication. There can be differences even between regions within a country (i.e. Ontario vs Quebec; New England vs. the South) so it is important to understand the cultural dynamics of each area before doing business there. In Wade's article, he highlights some superficial issues like punctuality, gift-giving, and gestures. Wade also outlines some of the more critical issues that are seen as deal-breakers.

These include differences in individuality levels between different countries, and how those affect doing business. For example, Americans are accustomed to making their own decisions, whereas in less individualistic cultures individuals are not empowered to make decisions and therefore work more as a collective. This affects many aspects of the negotiating process between different cultures, including the meaning of meetings and punctuality. The different viewpoints on formality are also highlighted as major differences that can cause issues in international business, especially because there is a substantial gulf between formality levels of Americans and business leaders in most parts of the world.

Especially during the negotiation process, there are significant differences around…
Open Document