Cultural Transformation Of Nokia Analysis

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The cultural transformation of Nokia As the story of Nokia goes toward demise in the late 2000’s , they were a mobile handset industry giant . Their competitors seemingly struggled to make a device a simple , convenient , durable or as easy to use as legendary as the device’s most of us came to use during their reign . Nokia clearly possessed majority of the market share during their time at the top which was span over two decades. Companies such as Motorola were simply being steam rolled year after year. Handset manufacturing became such an integral part of Nokia , that they lost sight concentrating all of their efforts into mostly mobile. The collapse of their particular sector of business they were in , was almost as fast as it was culturally…show more content…
This was also coupled with start up companies in China being able to produce similar handsets for fractions of the cost. Nokia was delivering a smart phone too late , while earlier competitors move in directly after apple , A lack of innovation . The Nokia smart phones seemed to be a copy of an android phone which , intern , seemed to be copies of an iPhone except Nokia only managed to offer a vastly better camera . This was a great step up in compact technology however, the industry had no need , nor was it ready for it , as apps like Facebook weren't ready for it , other social media apps like instagram weren't mainstream yet. So the fantastic photos you could take on a Nokia were restricted to view on the phone itself or via a slow transfer process from the phone to the computer , then onto the internet , which could take hours . Customers lost faith in the company as it had been imploding for a few years and in 2010 turning in only catastrophic losses for…show more content…
Well just the handset production . Toward the end of 2010 a change in management was due and a new wave of thinking . The company cut their losses realizing a way back to the old industry in might not be the right way forward. A new CEO by the name of Stephen Elop sought substantial change . An organizational restructure , decentralization of the decision making process. This cut down decades of Finnish bureaucracy from which the company was buried. Through that he was able to find by now listening to the people, that the company needed to shift from hardware to software , telecommunication infrastructure and technology
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