Cultural and Linguistic Differentiations

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We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of setting up abroad. A firm needs to become progressively more aware of the foreign cultures when aiming in a successful future in an international business environment. Attitudes towards work and material possessions, entrepreneurship, willingness to accept risk, politics, religion, customs, the role of…show more content…
Efficient communication can be achieved in a bargain. Thus, all imminent problems can be solved and give great potentials for a successful interaction in the future.

Avoidance of interpreting other people's behavior according to our own culture can be quite useful. Openness and plain speaking is the norm in Western Europe and North America but not in the Far East - where it may be considered extremely impolite to disagree with a stranger -.

Several times problems have been reported with Westerners believing that they have successfully negotiated a deal where as in fact the other side has no intention of confirming the bargain. When people are interacting in a cross-cultural environment, sharp differences can be observed in terms of what postures are taken and what their meaning is. For example, an English professor of poetry was relaxing during his lecture at Ain Shams University in Cairo. As he was trying to explain the poem with the best way he could to his students, he leaned back in his chair and so revealed the sole of his foot to an astonished class. According to the Muslin culture that kind of gesture is the worst kind of insult. Cairo's newspaper the next day carried banned head lines about the student demonstration, which resulted and they impeached the British arrogance and demanded that the professor should be sent back in the United Kingdom. An inappropriate gesture may have a catastrophic effect on a deal.
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