Culture Bias in the Media

The concept of gender and race representation in media has reminded me that the representation of people of color is not visible. The push for people of color to act on certain stereotypes shows that the media wants them to be portrayed in a certain way. The media pushes white people into positive leading roles that make it difficult for people of color to gain opportunity. Media uses its power to dissociate themselves on their reasoning on why they do not cast people of color for roles. In their article, “Gender, Race, and Media Representation”, Dwight E. Brooks and Lisa P. Hebert states, “Western industrialized societies are stratified by hierarchies of race, gender, and class that structure our social experience” (Brooks & Hebert 298) This hierarchy provides the placement of where people will be casted into media. The representation of gender and race in media has clarified that the hierarchy they have created, has

Shameless is a Golden-Globe nominated show with a white dominated cast. One of the siblings on the show is black, but is identified as a White male contrary to the character’s skin tone. “When it comes to representations of Blacks on television, the 1980s can be seen as a decade of elevated inclusion both in terms of the quantity and quality of roles -- which remains the norm today. (Tukachinsky, Mastro, & Yarchi, 2015). Over the years, we will see more shows gearing their audiences to the black community. Producers add in a few social issues to reel viewers in, but the fact remains the same that a prime time heavy hitting shows, will most likely have less than 20% of their cast of African descent. In consonance with researchers, blacks currently constitute between 14-17 percent of the prime-time population. (Tukachinsky, Mastro, & Yarchi, 2015). The lack of representation in the media can lead to some interpreting that the Caucasian race is the superior race, and in retrospect, can influence the attitudes and beliefs of viewers. Prior research has shown that exposure to counter stereotypic exemplars in the media can have a positive effect on inter-group relations. (Scharrer, & Ramasubramanian, 2015) In order to reduce the misrepresentation from taking over the media, we must depict a positive image on the lives of minorities and portray them as successful, thriving human beings. By

People of all races enjoy a good film or tv show but, they sometimes are not being represented equally. Representation matters because, it is important to teach the younger generations about their race’s worldview on what they find normal. Kenneth and Mamie Clark conducted a psychological study where, “children were shown two dolls, one black and one white. They were asked to choose which one they preferred, which one was ‘bad’ and which one was ‘good.’ The results were the same across races: the children generally preferred the white doll and saw that doll as ‘good’…. but it is really no surprise if you look at the media these children are consuming”(The

In today’s world, the exchange of information between individuals is largely based on the media alone. Conversations are held through social media sites, the news channels become the deliverers of new waves of specifically chosen stories, and the rest of the media effects the subconscious of the society. Movies, television shows, and “general” knowledge contribute to the rest of the mass media that affects the minds of people. The subconscious of the people can form the characteristics of the young and solidify ideas within the older population. The problem of the current society is that the subconscious ideas transferred to the media is particularly in the favor of Caucasians. This excludes people of African descent, Latinos, Asians, and other recognizably new minorities such as transgender. The overall effect of this subconscious problem is not very measurably but it can have disastrous consequences within each respective culture. Among all the minorities listed, African Americans and people of African descent have a tendency to be the most often misrepresented.

The media in our lives has the strongest impact on our everyday conversations, actions, judgments and perception on society as a whole. Without our modern day technology the world would result to judgments based on their own personal beliefs, not being so easily persuaded by others. The contemporary media portrays Black and Hispanic Americans in numerous positive ways, but more so in a negative light. The stereotypes that these minorities have been given not only affect the community as a whole, but the personal lives of each individual. Although the media can be used for good, the captivating movies, news stories, and documentaries seem to have a negative outcome. The medias focus on Black and Hispanic Americans has not always been bad, but the stereotypes that have developed over the decades shed a negative light on these two racial and ethnic groups.

When you look at the amount of African American stars on television, it is easy to tell that stereotypes of African Americans are being portrayed negatively. Since the 1960s, black television has thrived in many different ways. From “Different Matters” to “Insecure”, African Americans have tried to get rid of this stigma. African Americans are constantly shown as. However, with the increase of representation comes an increase in misrepresentation. The amount of discrimination has risen exponentially in the United States. This is due to the increased hatred and miscommunication of black struggle and black problems in the world, causing an inhumane belief and standard of regular African Americans in the world.

Over the years television has been known to be one of the major educating and socializing institution in America. Television in today’s society is able to play a powerful key through which individuals can be informed, hold forums, and voice their opinion‘s. Television is also important because it offers us glimpses into minority life and minority figures. When sociologists examine minorities in television they document how minorities are portrayed and how those portrayals have changed over the years. Through time, minorities in television have been able to make moderate gains whether they are in front of or behind cameras. However, they continue to remain significantly underrepresented as leading actors in films, as writers, and as TV show creators. Even though minorities are significantly underrepresented in today’s society the TV industry has been pushing to give an opportunity to many minority groups in succeeding in the media. Several TV shows and commercials have succeeded in the TV industry to try and change how minorities are underrepresented, however, there are also shows that reinforce stereotypes and are prejudice towards minorities.

Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps

Dixon, Travis L. "Network News And Racial Beliefs: Exploring The Connection Between National Television News Exposure And Stereotypical Perceptions Of African Americans." Journal Of Communication 58.2 (2008): 321-337. Academic

Omi and Winant stated that the media plays an important role in the construction of race because it portrays and stereotype different racial groups. For example, “Film and television have been notorious in disseminating images of racial minorities which establish for audiences what people from these groups look like, how they behave, and who they are ( Omi and

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”

Hollywood’s attempt at displaying cultural groups on T.V. is leading to them presenting stereotypes for comedic purposes. As seen in The Big Bang Theory, there is a display of an Indian stereotype portrayed through Raj. His accent leaves the audience thinking all Indians have accents and can be looked down upon for love opportunities due to racial colour as compared to the rest of the cast. This gives audiences a reason to laugh at these group of people as the labels implied on the show are used in a humorous way people will not realize that it offends the racial group. Seen in Hollywood’s past hit series such as Martin and Friends, there is an absence of various cultural/racial groups.

Stereotypes is one of the most common causes of racism. Through radio, through television, through the internet, through music, through books, and many alike, the real potential for stereo types to arise are an inevitable possibility. Parents, willingly or not, expose and teach their children, subconsciously, by saying statements and/or watching programs that involve racism. When there is a constant source of negativity towards a certain race, then it will eventually effect the overall opinions of the populous. (The 4)

The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents