Culture Industry Theory

2015 Words9 Pages
It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they…show more content…
Debord believed that commodity creation was what characterized new consumer societies, and the idea of society of the spectacle was a way to analyze theses emerging cultural forms. For Debord, the media is a part of this spectacle. Debord defines spectacles as, “ an exhibit of dazzling perfusion of commodities and things to purchase which in turn [are] celebrated in advertising campaigns that inscribed the new consumer items with an aura of magic and divinity”,( Durham and Kellner 14). This is what Burger King has done in its marketing strategies. In one of its most recent marketing campaigns, Burger King took their trademarked “Whopper” to various remote locations across the world and surveyed different groups of people, all of whom have never seen let alone eaten a hamburger before in their life, asking them which burger they like best, the Whopper or Burger Kings competitor McDonalds “Big Mac”. A campaign called “Whopper Virgins”. Whopper Virgins painted the picture to consumers who viewed the video, that the Whopper, and therefore Burger King, where a commodity that nobody deserved to live without because of their life changing abilities. Society as spectacle also, “encompasses all the means and methods ruling powers employ, outside of direct force, which subject individuals to societal manipulation while obscuring the nature and effects of operations of domination and subordination”, (Durham and Kellner 15). Shot in the form of a
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