Culture Project: the Case of Aalborg Industries

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

In research the two main used approaches are qualitative and quantitative. Qualitative research represents the study of perceptions, emotions and experiences in the direction of understanding the human behaviour therefore from a subjective perspective ( R). On the other side the quantitative research is expressed numerical, measurable, appropriate for statistics defined as being objective and can be used for general public (R). Another difference, according to Moule (2015) is that qualitative approach is usually using a smaller sampling size for the study than the quantitative approach. As the qualitative research is inductive, the process is orientated and using a holistic view, allows the researcher

The researcher must set a clear hypothesis, showing the relationship between independent and dependent variables. In quantitative research tools are used to collect numerical data. The information can be gathered using questionnaires or some type of equipment. Quantitative data is efficient at testing a hypothesis, but can miss contextual detail. In quantitative research, the researcher is often objectively separated from the subject matter. One of the ways quantitative research is different from qualitative research is that quantitative research requires extraction of large amounts of statistical data. Qualitative research is focused in on personal viewpoints and opinions of a smaller number of subjects (typically). Qualitative research can take more time than quantitative research (McCusker & Gunaydin,

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

The researcher will look at different methods and decide which should use to gather the information required to answer the hypothesis questions. These methods may both include quantitative and qualitative approach such as interviews, questionnaires, conducting experiments or gathering data through statistic. After choosing appropriate methods, the researcher will investigate possible ethical implications, validity and reliability of the data collected.

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

Typically, the research method would include quantitative study design, qualitative study design or both. This research work is based on qualitative methods. It means that researchers in this study have not analyzed data and information using quantitative tools. Likewise the questions asked to respondents were more of open ended in nature that asked for their

Moreover, the quantitative method is used by researches who want to discover statistics and facts by analyzing data in a numerical way. Unlike this article, the qualitative method is used by researches who want to gather data through observations and interviews based on what the participants say or do. The qualitative method seeks to explore and collect opinions and motivations on the research topic instead of collecting numerical data.

The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.

Culture is one of the terms that have been becoming more familiar in the 21st century among the multinational companies all around the world. The world has been shrunken by the fasting travelling and communicating technologies which has brought down the barriers for the organisations having business in international market. But still then there are few barriers that make the international business critical and hard for everyone to succeed in it. This is due to the factor that the businesses have direct influence over the culture that is followed in the respective country where the business is carried out. So it would be interesting to

Two of the research methods that are used on a regular bases are the qualitative and quantitative research methods. Each have their own advantages and disadvantages and are used based off of the define research problem and what answers the researcher is aiming or prepared to discover. Not all research and data are created equal and neither are the methods that are used to collecting and analyzing the data.

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Page 174 give a strong distinction, generally between the quantitative and qualitative research and have require different techniques for the analysis. The research is not forced but however it is up to the researcher to choose between the two approaches in the research project.

There are two types of research method which are qualitative and quantitative. Qualitative Research is primarily exploratory research. For this research, qualitative method is using with the secondary data to focus on industry perceptions because it’s used to gain an understanding of underlying reasons, opinions, and motivations.

In the patch one, there is actually emphasis regarding understanding the actual culture ideals in every organization. The investigation papers highlights a few of the key points identified within their research because they have outlined culture approach change from organization in order to organization. Ramachandran, Macintosh & Doherty have centered on Organization Culture like a local trend whereas, it 's generally regarded as Global trend. The two research documents have strengthened their idea with the papers.