Culture Shock And The Effect On International Business

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Culture shock and the effect on international business Culture Shock as defined by : A sense of confusion and uncertainty sometimes with feelings of anxiety that may affect people exposed to an alien culture or environment without adequate preparation Kohls (1979) defined culture shock as “the term used for the pronounced reactions to the psychological disorientation that is experienced in varying degrees when spending an extended period of time in a new environment”. Stages/Phases of Culture Shock: According to What is Culture Shock, and What Can I do to Avoid it? (n.d.) (Retrieved January 3, 2015). Culture shock has three to five phases, depending on which source you read. According to The Stages of Culture Shock (Retrieved 2015) there are typically four stages people go through with culture shock. So depending on where one is doing business you will experience some or all of the stages/phases and will have some impact based on the cultural differences between your home and your new location, and how long one is away from home, a person may or may not experience all the stages/phases listed below. Stage 1 – Excitement or (The Honeymoon - Phase 1): The individual experiences a holiday or 'honeymoon ' period with their new surroundings. Stage 2 – Withdrawal or (The Honeymoon is Over - Phase 2): The individual now has some more face to face experience of the culture and starts to find things different, strange and
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