Southwest Airlines in 2010: Culture, Values, and Operating Practices * Problem statement: Southwest Airlines has high growth and high profitability. However, its cost advantage is not as big as in prior years. * Scenario: Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. Southwest primarily provides short haul, high frequency, point- to point, low fare service…

Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture “goofiness”, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. Mr. Kelleher effectively implemented its style, culture and emphasis on quality in the daily actives at Southwest (Smith…

corporate culture Southwest Airlines (Southwest) exhibits is a high-performance culture. According to Thompson et al. (2016) one of the traits of high-performance company is a “can-do” spirit (p. 351). Southwest’s can-do spirit derived from the company’s legal, regulatory, and competitive struggles during its formation, which was led by Herb Kelleher and supported by employees who were driven to assist the airline to succeed despite these oppositions and this attitude has endured within the company…

Organizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organization's goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of culture. The examples…

organizational culture of the Southwest Airlines The airline which is categorized as a regional airline is known for its profitability and excellent customer service within the transportation industry (SWA, 2015). What are the espoused values and beliefs of the companies? Values and beliefs of a company can attract investors to a company or deter investors from a company. Fortunately, the SWA has attractive values and beliefs. According to SWA’s home page, the Southwest Airlines mission is “dedication…

Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, "Southwest Airlines’ Success through Organization Culture" gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest, and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest Airlines…

Culture Assignment Ram Balasubramanian (CWID – 50144322) MGT 585 04W – Management Skills Development College of Business - Texas A&M Commerce TABLE OF CONTENTS Abstract – Definition of Organization Culture 3 Organization Culture at American Airlines 5 Summary 9 References 13 Definition of Organization Culture There is no perfect book definition for Organization Culture. It is a term that has a generic definition and has a different meaning…

“Southwest is one of the most admired companies in the country, respected in an industry that's better known for delayed flights and bad customer service than a great corporate culture.” (Business Insider) Southwest Airlines is known by many to have a long history or service in the airline industry. In many ways its rise to success is nothing less than astonishing. The company has been innovative in both its methods of marketing and its ability to manage its workforce effectively. Many consider Southwest…

In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.…

Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional…