Culture of Australia and Corporate Social Responsibility

906 Words Oct 8th, 2012 4 Pages
What is Corporate Social Responsibility and how could this influence the organizational behavior of “BreadTalk”?

Corporate Social Responsibility refers to a company’s sense of responsibility towards the community and environment in which it operates. Companies express this citizenship through their waste and pollution reduction processes, by contributing educational and social programs, and by earning adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images.

BreadTalk who owns businesses in China had practiced in CSR programme during one of the world’s most horrifying disasters – the Sichuan earthquake which happened on 12th May 2008.
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Why is an understanding of cultural differences important to the Business Managers at ‘BreadTalk’? To assist the Managers of ‘BreadTalk’ to decide if they should expand to Australia, briefly describe the Australian culture.

Understanding of cultural differences is important to Business Managers when it comes to international business. With the understanding of cultural differences and cultural sensitivity, it helps organizations ensure that communication across borders is effective and business transactions are successful. As every country have their own cultural standards which strongly influence workplace values and business communication, what may be considered perfectly acceptable and natural in one country can be considered confusing or offensive in another country. Hence, it is important for Business Managers at BreadTalk to fully understand the culture of Australia before deciding if they should expand ‘BreadTalk’ to Australia.

The Australia F&B industry is recognized worldwide for its high quality and healthy image, innovative manufacturing and packaging technologies. The country also has a reputation as a clean, healthy and disease-free environment. Food quality and safety issues are becoming important considerations to consumers globally. Australia has a wide variety of takeaway food as well and one of them is Asian bakery stores which sells different toppings over a thick piece of bread.

Managers at BreadTalk should also research on the
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