Cumberland Metals Case Study Essay

*Easton uses in house testing equipment. There accuracies could vary from what associations use for their testing, which could cause a high cost reproduction of a product that has already in the stages of manufacturing.

The first recommendation is to implement at the end of stage one, an approval stage. Once the product is tested and gains approval, they should make sure that they have approval from the governments before the product launch. They should also take a look at expanding their product line to something that people are willing to pay their money for. They could find different groups to market the product to beyond athletes and snorers. There may be a market for the product to people who have more of a need for the product, such as asthma,

The company not only raised more than $7.5 million from investors but also has obtained regulatory approvals for its surgical tools in Canada and the U.S.

One of its selling points is can remove tough dirt stains. It also invested millions of dollars on research and development to further improve the product.

Cemex has pushed IT into the building industry. They are trying to be the low cost

Price is important but in this industry and scenario shall not been the main factor for how much market share CMI would enjoy. The industry contains pads from unbranded and local manufacturers and pads are something that are not paid attention to in the pile driving industry. The next best alternative being asbestos is priced low but end up using 10 times more than the CMI pads. CMI pads are also time saving and absorb more heat and need lesser replacements keeping all of this factors in mind it wont be difficult for CMI to have the biggest market share if they are able to show their customers the value of their pads and capture asbestos’s market share too. Pricing will be key but they do have some margins to play with as the have quality and tests to back their differentiator that is a better, long lasting and durable

United Metals has decided to launch the production of a new product, the firm is expecting this project to last over 8 years. The issue at hand is to know whether it would be more advantageous for United Metals to produce the components itself or to directly buy them from one of its suppliers, Amalgamated Components. In order to arbitrage between the “make” and “buy” decision we will calculate the Net Present Value of both these options. In order to do so we will first compute the annual cash flows that would result from one or the other option.

United Metals has decided to launch the production of a new product, the firm is expecting this project to last over 8 years. The issue at hand is to know whether it would be more advantageous for United Metals to produce the components itself or to directly buy them from one of its suppliers, Amalgamated Components. In order to arbitrage between the “make” and “buy” decision we will calculate the Net Present Value of both these options. In order to do so we will first compute the annual cash flows that would result from one or the other option.

Research Challenge Identifying the optimal price for a new product is a critical step in the innovation process – and correcting the price of an existing product is a necessary component of successful brand management. With the wide range of pricing research techniques practiced in the industry, it is not always clear which technique best addresses the business issue at hand. This paper describes the most common methods used for consumer goods pricing research and offers guidelines on when – and when not

This is a growing and trending use for the treatment of illness all over the U.S. and will continue to grow as it is showing great results in the field of cancer treatment.

3-This market is potentially very big because, there is still the possibility to penetrate it and become the monopoly of the market. To gain this huge competitive advantage the company, first, should protect itself from the threat of the new entrants, by the construction of high entry barriers. This could be done by the creation of a patent for the product formation, and high costs of entry in the market to prevent this product from being copied and imitated. As long as CMI did not get patent for this product, the company itself should not sell it since this cushion pad is not a high technology product, so easy to copy. To completely succeed and gain the monopoly the

With such strict standard, people are willing to pay higher price than normal to have qualified products that WF offers.

Price: Pricing decisions should take into account profit margins and probable pricing response of competitors.

The price should be based on the value it provides to a customer, not the cost of producing it (Whitwell 2003).

Very often during the preparing of marketing plan the process of pricing is not on the top. But the price has big influence on marketing decisions and its efficiency. Speedily made decisions about the price without any researches and analysis can lead to the company’s losing revenue.