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Cumulus Media Case

Decent Essays

The purpose of this report is to help each teammate to gain the knowledge deeply about the history, current state, and future outlook of the radio industry to come up with several effective recommendations in the future assignments to deal with the emergent situation-bankruptcy that Cumulus Media is facing. In regard to the history of the radio industry, it has a rich history and strong foundation. Even though the industry had met many issues in the past, such as the deregulation by the Reagan administration, generally it had grown pretty well, especially during 1952 to 2002. Nevertheless, with the development of technology, the flourishing situation in the radio industry has been changed. In regard to the current states of the radio

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