MARKETING PLAN CUPCAKE CENTRAL COMPANY TABLE OF CONTENTS 1. Executive summary 1.1 Introduction and Marketing challenges 2. Marketing plan objectives 3. Situation Analysis (5C’s) 3.1 Customer 3.2 Company SWOT Analysis 3.3 Context 3.4 Collaboration 3.5 Competitions 4. Strategic Development (STP) 4.1 Segmentation 4.2 Target Market 4.3 Positioning 5. Market Mix (4P’s) 5.1 Product 5.2 Price 5.3 Place 5.4 Promotion 6. Marketing Strategies 7. Implementation and Evaluation 8. Conclusion 9.
bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs
BON BON Appetit Bon Bon Appetit Business Plan Prepared by Valerie Schein Mentored by Daniel Bagley III Spring 2011 Table of Contents 1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses
a casual, bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen. Open from 11am to 11pm, Chad Bakes is the ideal place for gathering with friends and family, meeting business partners or have a romantic date over sweets. Featuring an extensive menu of Gourmet cupcakes, Baby shower cakes, Wedding cakes, Picture or character cakes, Children's birthday cakes, Anniversary cakes, Cupcake bouquets, Whimsical or topsy-turvy cake, Cinnamon Rolls, Chocolate
dissertation has now completed Post Graduate Diploma in Business Enterprise from Southern Institute of Business Enterprise. Mr Julian Galt helped me to get a deep insight of the requirement of the dissertation and and gave valuable suggestions to improve it from the start and rectify my mistakes to make it better. I would like to thank Southern Institute of Technology for giving me the opportunity to successfully complete Post Graduate Diploma in Business Enterprise and widen my knowledge in that field.
Concept 1800GetCake is a new bakery concept located in Miami, Florida. The company will specialize in local cake delivery to businesses and homes, while providing convenient online and phone ordering. Market differentiation will be based on ability to customize cakes in terms of colors, flavors, corporate logos, custom messages, and even customers’ own high-definition pictures. This new business venture will focus on gift
Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011 Final Draft Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is: K Girls Tasty Treats will provide top quality desserts at affordable
Chapter 4: Pre-test 1. President Obama's health care plan requires all U.S. citizens to purchase a minimum amount of health insurance or be fined 2. Suppose that from January 2011 to January 2012, the inflation rate was 6 percent 3. Fill out the table according the demographic information for each group 4. Which of the following approaches to innovation is Google Inc. using when it allows researchers to devote 20 percent of their time to pursuing their own ideas and projects? Can
AMERICAN UNIVERSITY OF CENTRAL ASIA Start-up Business Plan Bishkek Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608 Bishkek December, 2010 Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing
AMERICAN UNIVERSITY OF CENTRAL ASIA Start-up Business Plan Bishkek Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608 Bishkek December, 2010 Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom