Cupcake Central, Bakery A Successful Business

983 Words Oct 15th, 2015 4 Pages
Executive summary:
Even though cupcakes are not life’s necessities, they have become popular because they symbolize one of life’s little luxuries for those of us who are on a budget. This market plan begin with a market challenge that is required to make the business of “Cupcake Central” bakery a Successful business. The main aim of “Cupcake Central” business to give cupcake a whole new dimension to get growth in both revenue and in size. We seek fair and reasonable profit, enough for the company to keep it financially healthy. The main mission is to make the business of cupcake company name “Cupcake Central” a unique business. We identified one main issue for this problem is differentiation strategy. As this bakery provide different range of products with different prices but its marketing mix that means its pricing and positing strategy is not clearly identified. Therefore our team is employed the market framework (5Cs, STP and 4Ps) to tackle this issue.
We begin with layout our marketing objectives for the plan followed by the situation analysis to evaluate the internal strengths and weaknesses of the bakery. We also do research on the factors that are threat for growth of the business and identify the challenges which are obstacle in the path of business and this will help us to find the proper way of segmenting and targeting the customers market according to their requirements. Further it aided us in formulating marketing mix for a better position in the market mix.…

More about Cupcake Central, Bakery A Successful Business

Open Document