Curate Bar Ad Analysis

Decent Essays
This next ad was also found in a CookingLight magazine, whose target audience tends to be health-minded middle ages women. The ad is for Curate, who is trying to sell their Curate fruit bars. This is the first ad throughout this book that will be seen using the technique of glittering generalization, but it also uses weasel words as well. Glittering generalization is defined as an emotionally appealing phrase that is closely associated with highly valued concepts and beliefs. In the middle of the page is a Curate bar, surrounding it is all of the ingredients used in the bar. The words surrounding the ingredients, such as “bright strawberries” and “creamy almond butter”, are glittering generalizations. The ad simply placed pleasant words around
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