Curate Bar Ad Analysis

Advertising and sex has been linked together since advertising became a big business. The use of sexually indicative images really highlight that sex is commodities best friend. Sex is used to sell all kinds of products and due to my research it seems to sell…best? Sex in the media has gone back to the 1870s when John Everett Mallais painted a portrait of a seemingly innocent Victorian girl, which he titled “Cherry Ripe” (See page a1). In the portrait Cherry Ripe’s arms are “open,” and, to make the message obvious, her hands are pressed palm to palm between her slightly parted legs, forming an image of female genitalia. Not to mention Cherry ripe’s black mitts point out the scandalous suggestion of her hands. In the portrait the mitts stand out and draw attention to the frame of the little girl’s hands. Implying mature pubic hair…? Scholars reviewing Victorians art history have argued that there are not only sexual implications in the title but that the painting reflects the tension between the innocent and the wanted.

The final two sections are the longest and are the loudest and most powerful. “Male Decorativeness in Cultural Perspective” mentions the history and notions behind men in advertising and the social influence. It traces examples of advertising and builds up to modern day representations of masculinity. Finally, the reader is left with a question and strong statements and thoughts in “My World…and Welcome to It?” This section is deliberately made the last because it allows the reader to reflect on the world in which they live where people are outwardly judged both now males and females.

“‘You resemble the advertisement of the man,’ she went on innocently. ‘You know the advertisement of the man.’”(PG, 114)

This was a tool that advertisers used to make their products appealing to all crowds, showing that anybody could relish in the same lifestyle as society's rich and famous. As persuasive evidence to support that parable, Marchand employs advertisements from the early 20th century. For example, the ad for the Cream of Wheat shows a wealthy family feeding their child Cream of Wheat for breakfast, something that is just as affordable for a lower class

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population.

Glittering generality5.The Pepsi challenge only shows people who preferred Pepsi. Card stacking6.Join the 5 million users already on MySpace! Bandwagon7.Choosy kids choose Jiff. Hasty generalization8.Chevy's are the worst cars out there, they make you look like a doofus. Name callingPartner B1.Outback Steakhouse – where all the cool people eat. Bandwagon2.Coke is the best! Begging the question3.Tide makes your clothes smell like a wet dog. Name calling4.Brittany Spears in a men's shaving gel commercial. Testimonial5.If 3 teenagers like Red bull, all teenagers like Red bull. Hasty generalization6.McDonald's – I'm lovin' it. Glittering generality7.a drug commercial that leaves out all of the side effects. Card stacking8.A talking lizard that sells insurance. Non sequiturExit Ticket1.Write a slogan from a current advertisement that uses glittering generality.Subway – eat fresh 2. Describe a commercial using a non sequitur fallacy. The ad for a skepticon atheist convention has large pictures under the caption “Kittens are

For my rhetorical analysis I decided to get my advertisement out of the Essence Magazine. The magazine was issued during December in the year of 2011. The advertisement is also on page 22-23. My advertisement is from well-known store called Jcpenny. In this advertisement Jcpenny is having a Christmas sale. The author of this ad uses different techniques to persuade you to buy their merchandise throughout this advertisement. By the time you finish reading this paper you will have known how the author used pathos, ethos, and logos to capture your attention.

In Susan Bordo’s “Beauty (Re)discover The Male Body, she uses advertisement as a form of her argument on how

In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her

The opinion of two female individuals will also be included in this document, they currently are users of this magazine and will express their thoughts of this advertisement. The Candie’s Foundation advertisement will be analyzed thoroughly by the use of logos, pathos, and ethos. In that way, the reader will be able to understand each part and detail that conform this advertisement.

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.