1. Overview of allocated company Company Name Centrex Metals Limited (CXM) Ranking in ASX - Location of the business headquarters L 11 147 Pirie St Adelaide, South Australia 5000 Australia Size of the company (market capitalization) Market capitalization is calculated by the shares outstanding times share price, indicating the total market value of company equity. 20,190,000 Number of employees 12 Number of branches/stores There are mainly four projects: Oxley Potash Project(WA), Goulburn Polymetallic…

Curled Metal Inc.—Finding the Perfect Price Brief Description of Company and the Situation Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007, Exhibit A), they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product, Slip Seal, designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007, Exhibit…

United Metals has decided to launch the production of a new product, the firm is expecting this project to last over 8 years. The issue at hand is to know whether it would be more advantageous for United Metals to produce the components itself or to directly buy them from one of its suppliers, Amalgamated Components. In order to arbitrage between the “make” and “buy” decision we will calculate the Net Present Value of both these options. In order to do so we will first compute the annual cash flows…

Curled Metal Inc – Engineered Product Division Overview Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers, it had grown rapidly over the past decade. The sales increased from $750,000 in 1991 to over $55 million in 2007. However, the sales decreased from 61 million in 2006 to 55 million in 2007, a net decrease of 9.5%, the net…

Metal Works Case study Project Summary- Metal-Works is a manufacturer of steel products such as steel safety boxes and cabinets. At present, the company has two existing manufacturing facilities in Delaware and Iowa. The new appointed CEO of Metal-Works Corporation wants to re-configure the network for the company. The present configuration is believed to not be optimum. As an initiative to improve this situation, the CEO has decided to hire a consultant to analyze the current distribution centers…

The “Cumber-Coil”: A Revolutionary Product for the Value-Conscious SITUATION ANALYSIS Cumberland Metals Industries developed a new type of cushion pad for pile drivers made of curled metal. The 11.5 inch “Cumber-Coil” was tested by two different companies on two different projects and was found to far exceed the performance of the existing market-dominant product, the asbestos pad. The Cumber-Coil weighed half what the asbestos pad did and boasted a 33% faster driving time, 60% reduction in…

Introduction Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal, a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry, CMI’s management decided to examine a new application for curled metal technology. Situation Analysis Company Business Model and Competitive…

Overview Curled Metal Inc. is a manufacture company that uses some types of metal, to produce very technical applications. In the last ten years CMI has grown very fast thanks to a product called Slip-Seal, which follows the mandatory US environment legislation. To could expand their product diversity, the managers of the company have decided to study and analyze a new product (cushion pad) for curled metal technology, which is a key part of the process for driving piles. 1. Segmentation 1…

Case: Curled Metal Inc. (CMI) Introduction Curled Metal Inc. originally sold metal as a finished good but has later developed its business concept to transforming metals into high value added manufactured products. Early in 2008, the company was about to launch a new product, which could revolutionize its business, setting a new standard in the pile-driving market: CMI cushion pads. However, this product launch poses key strategic issues to the company, ranging from assessing manufacturing capacity…

37801-Quantitative Marketing II : Pricing Strategies Group Assignment 1 Curled Metal Case 1) What are the core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case). Quantitative 1-Feet driven per hour performance-( hourly hammer,crane ,labour ,overhead cost) 2-Piles driven per set of pads 3-Number of pads used for each set 4-Time required per change of a set-( hourly hammer,crane ,labour ,overhead…