Curled Metal Essay

The Decisions the company needs to take are what price should be charged for it, and how to market it to the costumers (channels).

1. Given the background information about Howe 2 Ski Stores, discuss the feasibility of implementing lump sum bonus, pay for knowledge, profit sharing, and gainsharing plans. What plan or plans would you recommend that Howe look at most closely and why?

A solitary woman sits in conversation with a benign tumour that had just recently been removed from her ovary. As the woman speaks, the inanimate tumour, which she has named Hairball, looks on from its glass encased perch atop the fireplace. The scene is macabre and certainly unusual, but such is the life of Kat, the main character in Margaret Atwood’s short story, Hairball. Kat’s life is filled with the unusual and the shocking, a lifestyle that has been self-imposed. Throughout the years, Kat, an "avant garde" fashion photographer, has altered her image, even her name, to suit the circumstances and the era. Over time Kat has fashioned a seemingly strong and impenetrable exterior, but as Kat’s life begins to disintegrate

Read the “Space Age Furniture Company” case study in Chapter 9 of your text. Answer the following questions: and include any MRP calculations.

In fact, these are the products being used in the pile-driving industry, before the launch of CMI pads. However, the advantages of CMI pads (as described below) will tend to outperform any other substitute. On the other hand, the supplier’s power does not pose an issue for the pads industry, as different materials / metals can be used to produce or to “improvise” pads. In the overall situation analysis, the main aspects to consider in developing a marketing strategy are the following: • The customers present primarily a utilitarian need: Contractors want to be able to finish their piledriving works as fast as possible and to reduce their costs of operation. Therefore, their focus is clearly put on product performance vs. cost, but also on technical competence, as some projects present high levels of sophistication. • The pads demand is influenced by the economic environment, which affects similarly all the players. CMI business is affected namely by the construction (and pile-driving) market trends. Acting as

8. Repeat steps 6 and 7 until all hair is braided. Secure the end with a hair tie.

3.     What major problems might you encounter with your new sales force structure as it relates to both external factors (customers) and internal factors (employee reactions)?

Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal, a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry, CMI’s management decided to examine a new application for curled metal technology.

d) What additional information would you like before making a decision about adding these new products?

Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers, it had grown rapidly over the past decade. The sales increased from $750,000 in 1991 to over $55 million in 2007. However, the sales decreased from 61 million in 2006 to 55 million in 2007, a net decrease of 9.5%, the net profit decreased from 5.7 million in 2006 to 3.5 million in 2007, a net decrease of 38.7%. The company was under the pressure to diversity its products in order to increase the sales and the net profit. CMI had developed new product, curled metal

3. The new system allows charging additional services required by the clients, generating more revenue. 4. Knowing which are the cost drivers , it will be possible to control costs more effectively (reducing fixed costs and increasing net margin) 5. Market analysis with direct competitor in the region suggests that studio prices are at least 21% lower and one bedroom suite prices are at least 40% lower than the competition in the new pricing model. Comparison with the general market suggests similar findings. MAIN REPORT

The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms, Hertz, Avis and Budget, our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore, these methods helped us develop recommendations involving segmentation and brand differentiation that will help these rental car companies insure greater profitability through pricing that will minimize consumer surplus. Our examination of the three rental car companies and their pricing strategies begins with industry and

Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007, Exhibit A), they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product, Slip Seal, designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007, Exhibit 2), and the pressure is on them to diversify their product line and decrease dependence on the auto industry. They’ve recently developed a new product that aims to revolutionize the pile-driving industry. The introduction of the CMI Cushion

* Augustine Medical, Inc. is using a push strategy. They are relying on distributors to push their products on to their prospective buyers.

Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed?