Current Brand Positioning and Target Market of Vodacom Essay

They are women with incomes of $25,000 or more a year that care about their appearance and spend money on beauty products. They tend to have curly or frizzy hair. They are women that tend to use beauty salons and keep up with fashion and fashion trends.

▪ Special screenings with access to a premium food and beverage menu for VIPs only

This paper seeks to describe the Target Corporation, how it carries out its business activities, the products and services offered by the company. The main contents of this paper will be a summary of the business, the market, and the industry. Items to include in this section will be a comprehensive SWOT analysis, a developed marketing environment analysis, and an evaluation of the business’s primary customers, the marketing mix, and an outline of company’s main competitors.

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.

It is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th century, for example, advertisers placed a large emphasize on the post-war norms within American society, and stressed how products provided ideal supports for the idealized suburban household. This in turn affirmed existing ideas of gender roles so then, as now, marketing simultaneously employs and shapes cultural norms. This being the case, the ways in which socio-psychological principles are employed in branding, advertising, and marketing are intrinsically multifaceted and evolving as the cultures evolve. In a very real sense, marketing is perpetually “keeping pace” with social changes, just as it impacts on those changes through creating ideas exposed so widely to the society. As the following review of literature supports that, social and psychological concepts and principles are essential to successful marketing and branding, just as commercial agendas seek to instill or reinforce traditional norms going to product appeal.

Target Markets and Marketing Segmentation 5.4. Market Trends 5.5. Pricing 5.6. Promotion 5.7. Place 5.8.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

Vodafone groups Plc is one of the world’s largest telecommunications companies, it headquartered in London, and its registered office is Newbury, Berkshire, UK. Vodafone was a subsidiary company of “Racal Electronics plc”, and it was named “Racal Strategic Radio Ltd” until it became an individual company since September 1991. The name of Vodafone came from “voice date fone”. Vodafone was an advanced developer in the area of telecommunications, in 1992, on year after it de-merge from Racal, it got the world’s first international GSM roaming contract, and in 1994, it became the first network operator in the UK to launch date, fax and text messaging services over the digital network.

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at €10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company.

Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for