Current Events Of Olympic Athletes

while women in world sports are often being misjudged. Male- dominant sports culture often come from the way women in society are viewed. (Brittney Griner leads men and women in the big twelve.) “It’s not how big you are it’s how big you play”. Female sports are highly underestimated. Watch and support women's sports because they work just as hard as the men teams do. “It’s as though the producers and commentators are thinking, ‘If we can't say anything sexist, then we can't say anything at all about women's sports”. Networks struggle to understand how much trouble these female athletes go through, just for there gender let alone being a athlete.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

In a nutshell, the Olympics have been massively affected over the time span from 1892 to 2002. Factors that enabled this metamorphosis to take place include: political tensions between countries, economic opportunities that arose, and the social impact through the endorsement of Women’s

One key factor is that much of the revenue that people make in whatever they do is put towards sports, whether it is the merchandise, the actual games, and putting money into the different types of items that are advertised during all the games. William H. Anderson for the Foundation for Economic Education says that even though we all think that the sports industry is taking away from the education system that’s actually not true at all, saying that the growth in the salaries of professional athletes is actually an indication that the economy and that people are much more prosperous right now than they have ever been. The sports industry, as Mr. Anderson, is one of the indicators that we as individuals are doing much better than we were in

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

Commercial sports prosper in certain types of societies, especially in the United States. This is because we have various commercial sports on an amateur and professional level. In the United States, participants on both levels are apart o a free enterprise. On the amateur level, participants are rewarded with paid college scholarships. They also get exposure to being able to compete on the professional level if they are exceptional athletes. On the professional level, participants not only get high salaries but they also get endorsements and personal platforms. When athletes receive endorsements they get a check for themselves and their team as well. The personal platform they receive gives them a way to promote business ventures they are

There has been an abundance literature on the subject of the representation of female athletes in the media, from television coverage and newspapers to magazines and websites. From ancient Greece where it was not allowed for women to partake in or even watch the Olympic Games and the power and independence of the Amazonian tribal warrior woman, to present day and the struggles with underrepresentation and misrepresentation of female athletes in sport media (George, Hartley, Paris, 2001; Creedon, 1994; Bernstein, 2002). The mass media is a sociocultural machine that churns out influential images and articles about (sporting) issues that reflect ideologies, values and beliefs that shape societies attitudes towards that issue, such as the

In today’s society, domestic and international sports are important aspects in majority of people’s everyday lives. Both professional and recreational sports have seen to grow, developing an influence on the global society. With the sports market expansion, the market competition remains very

This study examines how the gender and race of athletes influence the writing of sports reporters and their evaluations of those athletes. This academic research explains how the genders and races of the reporters also play a role in the ways they talk about athletes. Reporting varies depending on if the athletes are of similar or different races and genders as the reporters. This study is useful to my own because it examines the importance of the background of the reporter and not just the athlete.

At its current rate, the relationship between sport and media is quickly adapting to the new emerging technologies and the way in which teams, sports leagues, and media companies deliver their content is changing with it. While radio and TV were staples of the way people consumed sporting events for decades, technology is changing and improving every year, making the viewing of sport much more dynamic and versatile. Moreover, as a result of social media, teams and leagues are building closer relationships with their fan-bases and delivering content in new ways. Finally, leagues are creating large-scale broadcasting deals with media companies in order to increase their revenue and expand their financial capabilities, which, in turn, limits the

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

The work the athletes put in is constant, they live in the gym and in the film room and they are constantly traveling and away from their own families. They are also working so hard that their risk for injury is very high, and that puts their livelihood at risk. So as far as them earning their money as far as work they put in and the risk it’s