Current Market Conditions Competitive Analysis

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Current Market Conditions Competitive Analysis
They say life is short, eat dessert first. Now thanks to the innovative people at Maine Root Handcrafted Beverages, you can. At the request of the Marketing Director for Maine Root Handcrafted Beverages, the following is a competitive marketing analysis to determine a new flavored soda’s potential success. The analysis focuses on our primary competition, factors that support our recommendations for maximizing the profit-making potential, and successfully compete in the new market.
A Short History of the Organization and a Description of their Product
Maine Root Handcrafted Beverage has built its brand on providing the best tasting and environmentally responsible product using organic ingredients. Based in Austin, Texas, Maine Root has been making beverages since 2008. All Maine Root products are sweetened with 100% Fair Trade certified organic sugar. Maine Root has several staple products including Fair Trade Lemonade, Ginger Lemongrass Lemonade, Maple Lemonade, Mexican Cola, Root Beer, Sarsaparilla, Ginger Brew, Blueberry, Mandarin Orange, Lemon Lime, and several fountain soda flavors. With the exception of Mexican Cola, all beverages are caffeine free ("Maine Root Handcrafted Beverages | Maine Root Handcrafted Beverages", 2014). New for 2014 is the proposed new flavor Pecan Pie Soda. The new flavor will have the taste of pecan pie with the sparkling and effervescent feel of soda. Along with our returning Pumpkin Pie
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