Current Market Conditions Competitive Analysis

1396 Words Oct 24th, 2015 6 Pages
Current Market Conditions Competitive Analysis
History of the Organization
BMW Corporation, which started with a small aircraft engine plant, manufactures its products in 30 factories in Germany and thirteen other states scattered around the world. This is one of the few car companies, which does not use robots in factories. The entire assembly on the conveyor is performed manually. In the end there is only computer diagnostics of the basic parameters of the car. Within almost 100 years of experience, the company has reached more than 2.2 million sales volumes in both automotive and motorcycle segments, hired 116.3 thousand employees, earned revenue of EUR 80.4 billion and occupied the 56th position in Fortune Global 500 (BMW Group, 2014; Fortune, 2015).
Over the next few years, BMW has big plans for the development of the production of new cars, their improvement, increase in quality and overall performance. The bet is made on lightweight body design, Plug-in hybrids that will appear in all classes of BMW automobiles, as well as the design and further development of SUVs and crossovers. Presenting early summer 2015, “the seven” of sixth generation, the Germans has planned to start sales of the new model in the fall. The profile design remains a classic, but the head optics is completely updated and performed in the style of a third-generation X5 in body F15.
Factors Affecting Demand, Supply and Prices
Any market, regardless of its particular kind, is based on three pillars,…
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