Current Market Conditions Competitive Analysis

2688 Words Aug 14th, 2013 11 Pages
Current Market Conditions Competitive Analysis

Current Market Conditions: Introducing a New Tablet
In 2010, in reaction to rumors of a 7-inch tablets being introduced into the market, Steve Jobs simply said, “7-inch tablets are tweeners: too big to compete with a Smartphone and too small to compete with the iPad” (Chen, 2010). While Apple has stayed true to this, many tablet manufacturers have introduced tablets smaller than the iPad, and they are having success. Samsung has introduced the Galaxy Tab, which is generally just 7 inches, although it also comes in a 10.1 inch version. flouting into a market with so many sellers is easy, but success is not guaranteed. One must look at the firm considered to offer the most competition,
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One point to ensure is the supply of the new tablets will meet the demand of the introductory device. Essentially executives must predict the demand of the new tablet. If this prediction is skewed could place the company at a supply disadvantage and could take months to overcome this difference. If the supply decreases or unchanged with a high demand could lead to a higher equilibrium price.
Competitors in this market include the Apple iPad, Motorola Xoom, Amazon Kindle Fire, Samsung Galaxy Tab (10.1 inch), ASUS Transformer, and the Blackberry Playbook. Potential customers include the person that wants an alternative to a laptop or desktop PC. However, in many applications, the tablet is an extension of the laptop or desktop PC. Photographers, videographers, college students, sales agents, and executives are potential customers as the tablet allows the person access to files and folder that pertain to their field of work or studies. With the invention of cloud computing, any document can be viewed anywhere an internet connection can be received.
Competitiveness and Long-term Profitability
Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with
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