Current Market Conditions of FedEx

1745 Words Apr 14th, 2010 7 Pages
Project Overview � PAGE * MERGEFORMAT �1�

Current Market Conditions - FedEx

March 1, 2010

University of Phoenix





Current Market Conditions - FedEx

INTRODUCTION

The purpose of this paper is to review the current market conditions for FedEx. Like many organizations, FedEx is faced with different market conditions on a regular basis. Team A has reviewed some of the market conditions and addresses which ones will or will not change. The research that Team A compiled together are conditions such as market structure, impact of new companies, pricing, technology, productivity, price elasticity, competitors, and several more. After reviewing the market conditions, Team A will show how FedEx has managed to continue growing in today's
…show more content…
-Offering shipping for improved customer service and convenience via fedex.com

-Pioneering the use of wireless technology for shipping over 25 years ago with the introduction of the Digital Assisted Dispatch System (DADS).

PRODUCTIVITY

It is clear that FedEx wants to stay ahead of competitors such as UPS, USPS, and DHL. In today's market it is about having the best people, the best technology, and having the strongest customer service attitude. With these three key elements's FedEx will continue to grow the business in the now, but more importantly is strengthen the future business. FedEx has identified the importance of employee relationship, which in the short and long run improves overall customer service. If the employees are happy with FedEx than overall productivity will increase.

"The Employee Loyalty Index (ELI) at FedEx Express complements i4cp's core focus of leveraging human capital as a driver for increased market performance. The ELI is a tool that gauges multiple indicators of employee loyalty - and other critical factors that drive this commitment- on an ongoing basis. The information is then used to develop proactive processes and forward-thinking initiatives. The index is not designed to simply measure loyalty for loyalties sake, but to act on the premise that loyal employees help to build customer loyalty, and, in turn, greater profits." (Retrieved 3-1-2010)

COST STRUCTURE

The cost structure of