Current Situation Within The Smartphone Market

HTC faces stiff competition with Apple and Samsung. Apple’s iPhone is considered as the benchmark of the industry and operators such as Spring is willing to pay $15.5 billion dollars to Apple just to have the right to sell iPhone. These demonstrates the popularity and the strength of iPhone. Furthermore, Apple’s iOS has much higher number of application downloads and higher revenue for the developers than the Android system. This signifies that developers with limited resources might only release their newest application for iOS. This is shown through the number of available apps for iOS against Android, with iOS having around 200,000 more apps than Android. This makes iOS more attractive than Android to the consumer. This in

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

It is important to pay attention to those manufacturers that are working with android (Not only concentrate marketing activities in apple or RIM), because the potential growth of the Google’s brand could be an opportunity to grow in smart phones sales, increasing the market share.

When bringing up the idea of a “100 percent ethically sourced” smartphone, Caroline Winter quotes from researcher for the company Fairphone, “‘That would be nearly impossible, ’says Bibi Bleekemolen, a researcher for the company”(Winter). This was followed by a conversation of the main suspect guilty for causing the production

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

This case study examines Apple Inc and aims to deconstruct how Apple has employed a variety of marketing techniques to understand its customers and deliver the iPhone to the global mass market. The iPhone has revolutionised the smartphone market through savvy customer driven product design and effective marketing. Bajarin (2011, p.1) suggests that with the global smartphone category projected to grow at 49.2% over the next five years, Apple faces the challenge of mitigating market share loss in an environment where competitors are now able to offer a comparable operating system in Android. Moreover with Android’s open system which allows it to partner with

At first, I was going to analyze and write about smartphones, however I found it more efficient to write also about a particular smartphone to narrow it down from such a broad technological artifact, such as answering who designed it, what for, what their position and the impact they want to have on society was, and their future visions. Therefore, I chose the iPhone as the centerpiece of smartphones I will be analyzing and an emphasis on applications. However, some of this information is relevant and interchangeable to all other smartphones. IPhones and smartphones allow us to access constant information and offer it the way we want it, as it is completely customizable now to fit our learning style. They keep us organized, send information to us in different ways, even shape and offer solutions such as for politics, economies, problems whether individual ones or globally. Smartphones capitalize on shared knowledge and has opened the door to inventors and those who have the knowledge to make our world a more connected place and lives easier by sharing it with us to use. We are able to communicate with other people far off, through space-time compression or shrinking-space to gather news and information.

Motorola was holding third position having a market share of 13% and was behind Samsung which with 13.7% overtook Motorola.

This Market Essay is based on the cellular service provider market. The current United States cell phone market is made up of four major providers: Verizon, AT&T, Sprint and TMobile. This market is a perfect example of an Oligopoly, which outlines a small number of sellers in a particular market where serious price competition doesn’t happen. This allows the small number of sellers to collaborate to keep prices high for the consumer. I chose this topic because it is a clear example of how an oligopoly functions in today’s economy, and the impact it has on hundreds of millions of consumers. Cell phones have become one of the most relevant, significant pieces of technology in today’s society. Not only have we become increasingly dependent on these high-tech pieces of hardware in our individual daily lives, but these can also be considered a matter of national defense in which our very safety and well-being potentially be compromised. To own a cellular phone is not enough. The phone has little use to the consumer unless it is attached to consumer provider plan. These carriers do not manufacture the cell phones directly. The providers place their software in the phones that they obtain through the manufacturer suppliers. The cellular contract provided by your carrier activates the phone to towers they have supplied which allows the consumer to then use the device in a typical manner.

Fairphone is a company from Netherlands that was founded in 2013. On the one hand, at first sight, it may seem that its main activity is to produce smartphone in a responsible way. Additionally, it is possible to think that the business doesn’t look to work massively, because, until now, according to Abel, B. V. (2014), the company’s CEO, it sold about 52,000 mobiles of its unique product that is in its first edition. This number doesn’t look so

In this report I will include all the positive areas and Recommend for market development for the iPhone to get maximum shares in smartphone market.

The increased availability of the latest smart devices at lower costs, along with some respite in the costs of mobile data services has also sparked the rapid increase of mobile phone usage by both personal and business users. The establishment of a mobile termination rate (MTR) by the seemingly ineffective sector regulator, the Independent Communications Authority of South Africa (ICASA) has gone some way to dropping mobile phone charges, but is still some way off from making the access truly affordable and competitive by global standards. However, due to the MTR, Telkom Mobile and Cell C, the smallest of the four main mobile operators in South Africa have been able to put some pressure on Vodacom and MTN, leading to more competitive packages being offered on both voice and data across all networks. This is still insignificant when one considers that the cheapest prepaid mobile phone product is South Africa is nearly 750% more expensive than the cheapest similar product in Africa. Despite a drop in South African voice charges since the onset of MTR reductions, the huge drop in voice usage and upsurge in data usage is having a

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them