Current Situation Within The Smartphone Market

1423 Words Nov 9th, 2014 6 Pages
We are going to understand Fairphone current situation within the Smartphone market and discuss the innovation, opportunities and challenges.
Fairphone started in 2010 as a project of Waag Society (institute of art, science and technology), Action Aid (international development organization that works for a just world without poverty) and Schrijf- Schrijf (“Write-Write” is a specialist in textual communication) to raise awareness about conflict minerals in electronics and related wars. In 2013 took independency and begin to design and produce smartphones aiming a fairer economy.
To identify the opportunities and challenges for Fairphone we need first to be able to understand the current situation of the Smartphone market and the decision making points to a customer when buying a phone.
Looking to the market we have companies like: Samsung, Apple, Nokia, HTC, Blackberry, Motorola (bought by Lenovo), LG, Huawei , etc. The market share is split as the following:
Period Samsung Apple Huawei Lenovo LG Others
Q2 2014 24.9% 11.7% 6.7% 5.2% 4.8% 46.7%
Q2 2013 32.2% 13.0% 4.3% 4.7% 5.1% 40.7%
Q2 2012 32.2% 16.6% 4.1% 3.1% 3.7% 40.2%
Q2 2011 17.0% 18.8% 2.5% 0.2% 5.7% 55.7%
Source: IDC, 2014 Q2 on 06/11/2014 at 19:07.
Others companies represent almost half of the market share with 46.7%. Taking LG coming in 5th with 4.8% we can suppose that there is at least 10 or more others companies with 4.7% or less, which shows that there…
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