Current Situational Analysis: Nike

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

Nike, inc. is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. More so, founded by Bill Bowerman and Phil Knight. Did you know the company now has outlets in almost every part of the world? Now in days, nike products are known for its quality, style, trend and perfection. Perfection is the action or process of improving something until it is faultless or as faultless as possible. Although Nike has worked hard to be the largest most successful company, shoe wises, they still have slips and miscommunications. According to the China Central Television broadcast, the annual program said Nike had falsely advertised basketball shoes. The sporting-goods giant, claimed the sneakers had Zoom Air sole cushions inside when

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

In 1962, Blue Ribbons Sports was established by Bill Bowerman & Philip Knight, became Nike, Inc. on May 30,1972. Nike, Inc. established the Nike swoosh logo and the “Just Do It” trademark. Nike. Inc., is one of the largest publicly traded sportswear, athletic shoes & apparel company with revenues of $19 billion in 2010 (3). NIKE, Inc. headquartered is located in Beaverton, Oregon. NIKE, Inc. sells merchandises through distributors, licensees, and subsidiaries in 120 countries globally. NIKE, Inc. has experienced generous amount of financial and marketing success since the 1960s (Wokutch, 2008). This why I chose Nike Inc., (NYSE: NKE) because of the substantial growth throughout the years.

Nike was growing rapidly. Consumers enjoyed the quality of the shoes so much that the company decided to branch off and design sporting goods that would also be produced using oversea manufacturers. There are many positive and negative aspects to their

When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike's campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike's persuasive campaign consist of? This paper will discuss all aspects of Nike's persuasive campaign. Some of the campaign's strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and

Nike is one of the largest athletic retailers in the world and the most important lessons learned when studying the successful brand include focusing on building a strong brand and the implementation of innovations. What is the first thing that comes to mind when you say or hear the word Nike? Just Do It! Swoosh! Kobe Bryant. Air Jordan’s, maybe? Well those are just a few of the many ways in which Nike has successfully managed to grow its brand. The prevalence of the Just Do It! tagline, along with the Nike swoosh, has allowed its customers to identify the brand without Nike having to say it continuously. Nike has managed to create strong emotional ties through the constant use of imagery and messages.

The report also suggest a that Nike adopt a new target market via Social Media to cast out even further it’s global net, along with the protection of our finite natural resources. A justification explaining the benefit to Nike is also included.

("Sustainability,” 2014) They are simply the best when it comes to sports wear and gear. However, are they the best when it comes to business ethics? Nike, “Just Do It.” is a name and marketing phase that most everyone in the world know.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission

Nike launched its advertising slogan is still used today - "Just Do It". This slogan gained great success beyond imagination. It is the language, the voice of sport movement, to bring the dream of ordinary people, which means there is no excuse for action. Huge market effects of advertising to enhance the overall value of the brand of Nike, it advocates the sport became part of American

Nike have many ways of conducting their market research. When conducting this research, Nike focus predominantly on three topics, Targeting, Positioning and Branding. To improve these parts of the company they focus heavily on advertising and how they appear to the public, doing so by creating TV commercials, posters etc. which include famous sports stars in Nike clothing, shoes and equipment. They conduct research by working alongside other companies and seeing what they do to get ideas, for example Nike worked with Hilton Hotels for a session; Hilton’s target market were professional business individuals and the slightly older generation for luxury weekend getaways. On the business individual side, they had images of smart looking businessmen in suits and an image of a boy showing his muscles implicating strength and the strength and success that these business people feel inside. In the centre, they had an image of a map showing that there is a wide variety of Hotels all over the country, whether for weekend getaways or business individuals. On the right-hand side, they had images of good quality wine and food implicating an extremely high standard and quality of food.

Nike, Inc. is a major publicly traded sportswear and equipment supplier in the United States. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008. (Iouboutin, n.d.) Nike has 31% of the total athletic footwear market share globally according to the Athletic Footwear – Global Market Shares figure (appendix 2). Nike has wide range of products and each product aims to different segmentation of the market. For example, the Jordan Series of Nike is mainly designed for men who have higher income level and interested in basketball.