Current Trends Of The Apparel And Retail Industry

1213 WordsAug 26, 20155 Pages
Current Industry Trend The overall apparel and retail industry appears to be growing strongly even though a closer looks reveals that there are specific sectors that are doing better than the others. According to a research published by the Harris Poll, retailers seem to have a more positive outlook on the economy especially when it is close to holiday season. “Cautiously optimistic outlook for current and future finances” is a term used in the research (1), as more retailers are willing to describe their financial situation as healthy and they expect increase in total sales to be significant from the last year. According to a recently released Nielsen Global Consumer Confidence Trend Tracker, similar optimism was also reported as retailers in North America continue to remain hopeful that their retail businesses will continue to thrive. (4). The retail industry as a whole has been growing strong as opposed to wholesale. Apparel sales are not only profitable but also very seasonal, allows for seasonal surges and promotional opportunities for more sales during certain seasons and the holiday times. More specific to our company, Abercrombie and Fitch is situated in the apparel industry with brands named Abercrombie and Fitch, Abercrombie Kids and Hollister. The apparel industry has been faced with somewhat of a slump because of the economic downturn. However, according to a very recent report on WWD, the apparel industry is now on an upswing, seeming a financial comeback after

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