Current Trends On The Golf Industry

Golf has changed a lot since it first started in 1297, where a leather ball was hit into a hole and the fewest strokes won. The golf clubs and balls have changed significantly and the number of options for clubs has increased as well. They have gone from wooden drivers to drivers made of complex blends of elements that make the ball fly higher and farther. Since the golf clubs and balls have all been improved, it’s a surprise that some of the rules haven’t been changed to make the game fairer.

These magazines and movies are only a small portion of how golf has helped changed society.  Golf provided a helping hand in bringing the American nation closer together as equals.  Blacks and Whites of all ages and gender have been given the chance to play along side each other in a safe environment.  Sports sometimes provide a place for equality.  Golf is a great example of this equality.  Stossel says "golf is beginning to look more like America: diverse, multicultural, and largely middle class" (2).  But, will Americans take advantage of the

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

The 1980s and 90s were boom times but all goods things eventually come to an end. There will no doubt be good times again but right now individuals, businesses and communities have to adapt to economic realities in which people have less disposable income for some of the things they used to spend money on. One of these is golf. The number of gold courses grew throughout the United States in the 80s and 90s and the same was the case in Japan. Today, however, there aren't enough players anymore to support the number of courses, so many have closed. This creates the opportunity for development in places where middle-aged, mostly white males used to drive silly little carts and hit a little white ball with a club.

In, “Why Booming Distance is Ruining Golf,” the author, Ben Alberstadt, explores the idea of how “shot-making” on the PGA Tour is now non-existent and it has become all about monster drives and impressive approach shots. The author begins by stating some facts that show how driving averages are increasing at an unsustainable rate. In 2011 the PGA tour average driving distance was 290.9 yards and three years before that it was around 287.3 yards. Alberstadt continues with, saying that golf ball distances have also gone up which in turn is costing courses money. This

How often does an athlete come along that changes everything about a sport? Tiger Woods, as he is known by most, popularized the game of golf and was able to reach many youth and grow the game that may have been on the verge of dying. Woods was able to energize what many had known as a boring game and instill excitement and drive that was never seen on a golf course before. Woods hit the golf ball unbelievable distances and dominated the sport in a way that seemed unfair. Tournaments were being won by margins unlike any in history and many golf course designers were required to add something called “Tiger proofing” in an attempt to make the playing field more balanced and even. Eldrick “Tiger” Woods, at an astonishing 19 years old, burst on to the scene at Professional Golf Association events and would change golf forever though exciting and energy filled play, absurd tournament performances, and a presence among all sports unlike anything ever seen before. Tiger Woods began training to become the master golfer he was at a very young age and would experience high levels of success throughout his youth, once turning professional, marketing companies were able to take advantage of the unique opportunity Woods presented, and during his professional years Woods was statistically unlike anything ever seen before. In this paper I will discuss (1) how the different forms of communication propelled young Tiger Woods into the face of golf at an early age, (2) how marketing and

III. The LPGA is referred to by David Hudson (2008, p. 47) as “getting bigger and bigger, better and better and greater and greater.”

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

With the professional endorsement by these golfers, the target market was able to see the product in action and also learn how to properly use them. With practice, these average

To begin, golf is notably connected with globalization and diffusion; the “gentleman’s game” is a source of business and entertainment, creating connections between a plethora of places all around the world: Chile, China, Kenya, Bahrain, Germany, and many more. In total, on a global scale, golf is estimated to bring in around seventy billion dollars per year. Aside from consistently generating revenue, golf is an exemplary source of jobs. People are hired to aid in the process of creating balls, tees, courses, golf carts, clubs, and more for hundreds of supply companies, transnationally. The manufactured products are shipped through space to get to the importers. An additional source of income in the golf industry

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

Since the age of four, when I was barely old enough to swing a putter, I have loved the game of golf. My dad, passing his love of the game down to me, would take me out every Sunday to Woods Edge Golf Course in Edgewood; he taught me the ins and outs and the dos and don’ts of the sport. One of the earliest memories I have of these trips to Woods Edge is being a mere couple of inches from driving the cart into a pond while dad was teeing off; this would definitely be considered a don’t in the world of golf. I received my first set of clubs for Christmas when I was eight and a year later, a pass to Pin Oak. Boy was I thrilled. I began to golf by myself and learn my own lessons through my experiences on the course. But as I grew as a golfer on my own, my dad was still there tweaking my swing in the back yard and taking trips to Edgewood with me. My dad is a big reason why I have a passion for the game of golf.